Email remains one of the most effective marketing channels, providing companies with a simple, yet powerful, way to facilitate engagement and strengthen their connection with their customers. Firstly, email is an almost universally adopted communication channel, with 92% of internet users in the US having an email account – resulting in a staggering 9.7 billion […]

The holiday season brings joy, festivities—and an alarming uptick in email scams. As healthcare organizations, from providers to payers, suppliers, and retailers, increasingly rely on digital communications, they become prime targets for cybercriminals exploiting seasonal vulnerabilities. For the healthcare industry, these threats aren’t just about financial loss, they can jeopardize patient trust and the security […]

Recently, the U.S. Cybersecurity and Infrastructure Security Agency and the FBI issued a stark warning urging Americans to use encrypted messaging apps to safeguard their communications against escalating cybersecurity threats. The FBI encryption warning highlights the growing risks posed by cyberattacks in everyday life, and it raises a critical question for healthcare providers, payers, and […]

For healthcare companies, consistent, clear, and personalized communication is key for enhancing patient engagement and, consequently, facilitating better health outcomes.  Another crucial component of successfully connecting with patients and customers is building trust. This in itself is a multi-faceted goal, which includes displaying empathy and respect, in addition to clear communication. A vital and practical […]

For mid-sized companies and enterprises in the healthcare sector, HIPAA compliance is a critical aspect of maintaining trust and safeguarding patient and customer data. However, even with the best systems in place, HIPAA incidental disclosures—unintentional but avoidable disclosures of protected health information (PHI)—can still occur. These unintended incidents can lead to serious consequences, including regulatory […]