Book 3 in the LuxSci Internet Security Series.
Created by Erik Kangas, PhDGet the HIPAA eBook
|Feature||Shared Business||Shared Enterprise||Dedicated Business||Dedicated Enterprise|
HIPAA Compliance Available?
|USA||Texas, USA||USA or Custom||Texas, USA|
LuxSci's services are provided on servers located in USA-based data centers (RackSpace or Amazon).
*Business Class dedicated servers can be provisioned in RackSpace and Amazon data centers around the world if requested by the customer. There may be an additional setup fee for a non-standard location.
Maximum sending (recipients/month)
Dedicated servers and dedicated clusters can be used for sending very large volumes of email. Shared services are limited to 100,000 recipients/month.
Full Disk Encryption
*Business Class dedicated servers from RackSpace, used for large-scale emailing only have full disk encryption if requested by the customer. This will require ordering a separate disk.
Enterprise class servers and Business Class servers at RackSpace enjoy software firewalls and redundant HA hardware firewalls.
Business Class servers at Amazon enjoy software firewalls and AWS Security Group logical network firewalls.
Standard backups of your server data are included. These include 7 daily on-site backups and 4 weekly off-site backups.
Custom Backup/Retention Schedules?
Dedicated server customers can choose custom backup frequencies and retention schedules; this may come with an additional cost. Contact sales for more information.
|Single server||Redundant Cluster||Single Server||Redundant Cluster|
Business Class servers are single virtual servers running in the RackSpace or Amazon Public cloud. Enterprise Class servers are VMWare virtual servers running on a redundant cluster of servers in LuxSci's Private Cloud at RackSpace.
Dedicated IP: Dedicated Reputation
Ultra-reliable: proof against hardware failure
Enterprise Class servers are virtual machines that run on a redundant VMWare cluster. If one of the underlying hypervisors should have a hardware issue, all servers running on it are immediately rebooted on another hypervisor, limiting potential downtime to seconds.
Choose Enterprise Class when server uptime is a very high priority.
Server Isolation: All servers running on the same hardware belong to LuxSci. No public cloud servers.
In the Business Class environment, your server is in a Public Cloud. This means that other servers running on the same underlying hardware (hypervisor) may be owned by organizations unrelated to LuxSci. This provides some security risk compared to use of LuxSci's Private Cloud Enterprise Class environment, where LuxSci owns the underlying hardware and is in control of all servers running on it. Additionally, the Business Class environment may have less consistent performance due to the possibility of "noisy neighbor" servers outside of LuxSci's control.
Starting Price: 25K recipients/month + HIPAA
HIPAA-compliant email accounts need SecureLineTM email encryption.
Starting Price: 50K recipients/month + HIPAA
Starting Price: 100K recipients/month + HIPAA
Starting Price: 250K - 100M+ recipients/month + HIPAA
Custom solutions can be tailored for very high volumes of sending, very high throughput, very high security, and business continuity. They can include:
If a custom solution might be right for you, contact sales.
While LuxSci does not offer pay-as-you-go sending, High Volume Email Sending is available as an add-on to shared secure email services as long as your sending needs are modest (less than 100,000 messages/month).
As many as you like! LuxSci does not limit the number of legitimate subscribers or how you segment your lists. We base our plans on the number of recipients you send messages to each month.
A recipient is an email address a message is sent to. It's also the unit we use to measure your email sending. One message to one person is one recipient, two messages to the same 10 people comprise 20 recipients, 1000 messages to one person each equals 1000 recipients.
LuxSci does not limit the number of messages you can send at once. You can send a single message or email blasts that go to thousands or millions of recipients. Your plan determines the maximum number of recipients you can send to per month.
Yes, LuxSci provides the option of purchasing Spotlight Mailer, a web-based email marketing and campaign management solution. You also have the option of continuing to use your current email software.
Yes. LuxSci SecureLineTM has a special feature called TLS Exclusive. When you enable this, LuxSci will dynamically use Forced TLS to deliver your messages securely to everyone who can support TLS and will drop messages to those who don't (with appropriate notes in our delivery tracking system). If you have low priority messages (e.g., email marketing messages) which still need to be secure (e.g., in healthcare), "TLS Exclusive" high volume sending is a perfect fit.
The number of sustained concurrent connections you can make at once depends on your service level. Large dedicated servers or clusters would be recommended for cases requiring high levels of concurrency. See Sending Rates.
While any email provider can and does get blocked on occasion, LuxSci takes stringent measures to keep this from happening. LuxSci has very strict acceptable use policies and manually checks every new customer to keep spammers out. LuxSci's monitoring system works to detect any improper use before it becomes a problem. As a result, problems are rare. If a problem does occur, LuxSci's staff have the training to resolve the issue ASAP. Also, when you have a dedicated server (and thus a dedicated IP address), your IP address reputation reflects only your own sending history.
No, you do not need to change your email hosting service to LuxSci. You can easily configure your sending programs to send your emails through LuxSci's email sending service without affecting your existing email solution.
LuxSci provides the option of sending email via a dedicated server. The type of server used depends on your high-volume plan. Your dedicated server may or may not use IP addresses recently used by other customers. So, they may or may not be "pre-warmed." We recommend warming up your new server yourself for best delivery results. See also: Warm up your IP automatically.
While neither LuxSci nor anyone else can ensure that every message is delivered to every Inbox, our excellent reputation and stringent security measures maximize the chances that your email messages will go to the intended recipients. LuxSci will advise you on how to construct your messages and maintain your lists and campaigns for the best result. See Key Ingredients for Good Deliverability.
LuxSci's High Volume Email Sending Service includes two service options, "Basic" and "Secure." High Volume Basic is a stand-alone SMTP-only service that is available by special order only for customer with large-scale SMTP relaying needs.
High Volume "Secure" (also known as "Premium High Volume") is an add-on to our email hosting services which provides full featured secure email sending with high volume sending limits. Both options have the same set of capabilities and reporting options that you need to send your emails and to track their status. The High Volume Secure Sending service provides more extensive security options, such as HIPAA compliance, outbound email encryption, email archival, and additional administrative features and controls.
Dedicated IP Address
SLA (Service Level Agreement) includes 100% network and infrastructure guarantee
Separation from other customers ensures you aren't affected by
their usage patterns or reputation
Branded Email Headers [Optional]
Dedicated server customers can choose to have the headers of all outbound messages "branded" with their domain name and organization and with all references to LuxSci and "High Volume" removed:
Use Your Own From Addresses
You can only send messages from an email address in a domain that you own. Addresses from "free email services (e.g., hotmail)" are prohibited.
Reverse DNS (rDNS) records
Reverse DNS records point the IP address of your email server to the server's domain name. This information reduces the risk of the receiving server viewing the email as spam.
Alternate SMTP Ports
Alternate ports for SMTP access: 80, 465, 587, 2025, 6025, and 6465. If firewalls or ISPs attempt to block your messages, sending your email via these alternate ports helps ensure that your messages are delivered.
DKIM - Sign outbound messages
DKIM allows receiving email servers to feel more confident that the email originated from the listed domain, increasing the deliverability of your message.
SPF and Sender ID authentication information is used by receiving email servers that are checking for spam. The existence of this information reduces the chance that your email is blocked.
Anonymous SMTP - IP Masking
Anonymous SMTP hides the IP address of the computer or server that is sending the message. This feature increases deliverability when you are sending from an ISP or location that is blocked or has a poor reputation.
LuxSci checks its server IP addresses to make sure that they are not on blacklist databases and to immediately alert us of any blacklisting issues so that they can be immediately addressed.
Graylist and blacklist resolution
LuxSci works to resolve problems that may have resulted in your IP being gray or blacklisted.
This online or emailed report lists successfully sent messages. It can be downloaded, sorted, and searched
Tracking and Deliverability
This online or emailed report lists the delivery status of every message sent to every recipient. It can be downloaded, sorted, and searched. For messages that were not successfully delivered, the delivery issue is listed. Summary reports are available on a daily and monthly basis.
Tracking Soft and Hard Bounces
Automatic tracking of delivery success and failure. Automatic processing of post-delivery bounce messages and updating of message delivery status. Automatic differentiation between "soft" and "hard" failure messages.
Email Delivery Status Digests
This emailed report lists all email delivery status updates for all messages sent to a specified email address or list. It is useful for automating processes and for automatically informing you of issues. It is delivered to you automatically on a frequency that you select (e.g., weekly). The report is sent to your email in HTML and also includes an Excel file for easy analysis.
Email Delivery Failure Reports
This report lists all email delivery failures and includes the reason why the delivery failed. The report is sent to your email in HTML and also includes an Excel file for easy analysis. It can be used, for example, to discover misspelled addresses and to remove non-working addresses.
Feedback Loops (SPAM notifications) with Major ISPs
LuxSci works with major ISPs to quickly detect spamming and other issues and to help keep our servers off black lists. LuxSci users can see SPAM complaints by logging into the system. Users can also have their SPAM complaints automatically sent to their email. Complaining recipients can then be easily removed from their mailing lists.
Auto-block future email to complainers (optional)
For recipients that complain that your messages are unwanted/spam-like, and where those complaints come back through the standard feedback looks from Major ISPs, LuxSci can automatically add the problem recipient email addresses to your domain-wide recipient block list. Thence forward, all email sent to those same addresses by anyone in the same domain will be automatically blocked (and logged).
Its your job to make sure that your mailing lists are opt-in and clean and to remove the addresses of everyone who complains in any way. Auto-blocking of complainers is a safety net for you -- even if you make a mistake and send to a complainer ... we will be sure the message is stopped before it gets to them.
This feature must be enabled in your domain's outbound email settings page.
URL Click Tracking
API: Access these reports via our REST API
SMTP username & password authentication
SSL/TLS connections to SMTP
LuxSci provides the following protocols for sending your emails: insecure SMTP, SMTP over TLS, or SMTP over SSL. Optionally, configure your account to require the use of SSL or TLS.
Opportunistic TLS delivery to TLS capable mail servers
LuxSci automatically uses TLS to deliver email securely to any recipient email server that supports SMTP TLS.
Encrypted message delivery to any recipient
Secure High Volume allows you to send secure, encrypted, messages to every recipient, no matter what email provider the recipient uses.
Secure High Volume can be used when sending sensitive email messages and ePHI, so that your email sending can be HIPAA compliant.
Use allow and deny lists to control to whom or to what domains messages can be sent. Send copies of all outbound email messages to an email address of your choice.
Direct copies of all sent messages to another email address of your choice.
Outbound email encryption
Send bulk encrypted email to anyone with an email address using SecureLineTM.
Email content monitoring
Scan all outbound email for specific content (keywords, phrases, or regular expressions). Matching messages can be denied, sent to an auditor, or auto-encrypted using SecureLineTM.
Up to 200 MB total encoded message size
A limit of 200 MB in encoded message size allows you to send emails with sizable attachments.
Up to 1,000 recipients per message
Choose the number of recipients from a single individual up to 1000.
Any format (HTML, plain-text, multi-part, attachments)
This option helps ensure that your email can be seen by all recipients, no matter what kind of email viewing program they use.
Save time by having the software automatically add taglines/disclaimers to your outgoing email in either plain text or HTML format.
Archive all outbound email
Private Labeling Available
Private labeling is an additional service offered to high volume customers. Private labeling enables your customer to see only references to your company, not LuxSci, on your user interface and sent emails.
Account-wide monthly recipient limit
For each account, choose the monthly recipient limit. A recipient is one email sent to one person.
Configure optional per-user recipient and/or bandwidth limits
Allocate your resources effectively by establishing user-specific recipient and/or bandwidth limits.
Use your own email addresses for authentication
This option allows you to use a familiar username or a branded username for login.
Usage notices sent automatically at customizeable thresholds
Track your SMTP usage with reports that are automatically sent to the sender or account administrator when usage reaches a specified limit.
Easy and instant recipient volume upgrades
As your email usage expands, LuxSci supports this growth with the upgrades you need.
Receive & check inbound email
Get a fully-functional email hosting account with SecureLineTM, IMAP, POP, and WebMail access to your inbound email. This is very useful if you need to process replies and bounces, or need to managed secure replies to encrypted outbound email messages.
WebMail access for sending and receiving email messages. Includes an WebAide App collaboration tools.
WebAidesTM: Address books, calendars, tasks, file storage, etc.
Inbound email filtering
Upgrade/Add Related Services
Depending on what you need, this kind of account can be upgraded to add such things as Premium inbound email spam and virus filtering, inbound and outbound email archival, domain registration and DNS services, more disk space, private labeling, web hosting and more.
For the best throughput, choose the most powerful server or cluster that you can afford. When speed (i.e., messages/hour) is a factor, a more powerful server will receive, process, and deliver deliver your messages faster. If budget is limited, a less powerful server may still get your message out in an acceptable time frame.
For higher throughput, call sales and ask about custom cluster solutions.
|Dedicated Server Size|
|Spotlight Mailer Max/hr||32,000||64,000||85,000||100,000|
|Recommended # connections||3-4||6-8||12-16||16-24|
For increased capacity, high burst rates, or to account for other factors (see below) like large messages, lack of pipelining, etc., we recommend load-balanced multi-server clusters.
The sustained rate at which you can send email messages is based on many factors:
|Maximum Rate||The "maximum sending rate" (msgs/hr) is a theoretical maximum rate that you can achieve through the service. It assumes optimal sending conditions: very small (1 KB) messages, through a very fast network connection, all to the same recipient domain, where there is no blacklisting or greylisting, where SMTP Pipelining is used without SSL, where outbound encryption is not needed, and where the recommended number of concurrent SMTP connections is employed.|
|Spotlight Mailer Maximum Rate||
The "maximum sending rate" (msgs/hr) for Spotlight Mailer is a theoretical maximum rate that messages can be sent from LuxSci's Spotlight Mailer under the same optimal sending conditions: very small (1 KB) messages, all to the same recipient domain, where there is no blacklisting or greylisting, where encryption is not needed, and where SSL is not used. Spotlight mailer is has an extremely fast connection to the SMTP server, uses SMTP Pipelining, and uses 4 concurrent connections.
Actual throughput with Spotlight Mailer will be less based on the other factors which affect the sending rate: SSL, Message size, Recipient server and DNS performance, blacklisting and greylisting, any additional processing being performed (e.g. anonymization or encryption), and others use of the Spotlight Mailer system (unless you have a dedicated Spotlight Mailer install)
|Expected Rate||Under realistic sending conditions, you may find your sending rate to be closer to the listed "Expected" rates, assuming that you also use SMTP Pipelining, 1 recipient per message, no SSL, have moderately small messages, no encryption, use a good email sending program, and use the recommended number of concurrent SMTP connections.|
|Expected Daily Rate||This is an estimate of the number of messages that you could send in 24 hours of sustained sending at approximately the "Expected" hourly rate.|
For some customers, the speed of sending is very important. There are two significant modes of sending:
Sending at a consistent rate for a long period of time. E.g. 20,000 messages/hour for minutes or hours. Sustained rates are relevant when sending an email marketing blast to a large subscriber list.
A "burst" refers to sending a bunch of messages in a very short time; e.g. 25 or 50 messages within a second or two. Burst differs from "sustained" in that when you are not "bursting" you are sending one or a few messages here and there ... infrequent sending. Bursting is relevant for transactional email messages when you are sending them "as needed" but require the ability to send many at once should that need arise, as it will.
Sending speed is important for customers who need to send large mailings at a sustained rate. Understanding sending speed helps you determine how long it will take to send that blast to 100,000 or 1 million subscribers.
There is a theoretical maximum number of messages/hour that any server can manage. How fast you can actually send is affected by a number of factors.
|1. Shared vs Dedicated||
Dedicated servers will generally be faster. On shared servers, you must share the server's sending capacity with others and thus you do not have control over the capacity available to you at any particular time.
|2. Server Power||
More powerful servers can handle more concurrent connections and thus give you higher sending rates. The number of CPU cores is the primary factor governing performance; however, memory and disk speed are also important.
|3. Email Sending Program||
Different email marketing/sending programs have different capacities for how efficiently they can send high volumes of email. Simply switching from one program to another can increase your throughput significantly.
LuxSci Spotlight Mailer is a very efficient program.
|4. SMTP Pipelining||
Use an email marketing program (like LuxSci Spotlight Mailer) that supports SMTP Pipelining. With this feature, the program opens a single authenticated connection to the server and sends multiple messages in succession over that connection. This is significantly faster than opening a new connection and logging in again for every single message to be sent.
LuxSci Spotlight Mailer uses SMTP Pipelining.
|5. Use of SSL/TLS||
SSL is extremely useful for security and for the protection of your username, passwords, and message content. However, when using SSL, your email sending program and your server must perform work encrypting and decrypting all of your messages. This overhead will slightly slow down your rate of sending.
|6. Concurrent Connections||
If your sending program can open 2 connections to our SMTP servers at the same time and send two messages at once, then your sending rate can generally be up to twice as fast. Depending on how powerful your server is and how slow your network connections are, you can use more and more concurrent connections to achieve higher and higher sending rates. Combined with SMTP Pipelining, an appropriate number of concurrent connections goes a long way to maximizing your throughput potential.
The recommended number of concurrent connections for best results in sustained sending is given for each server type.
Note, that if you use more concurrent connections that is recommended, then you are likely over-working your server. That results in your sending rates actually getting slower. Stick to the recommended number of concurrent connections.
|7. Network Speed||
Your messages must be transmitted from your email sending program to our servers. The speed of your network, any packet loss, and the distance between your sending computer and our servers can significantly impact the maximum rate that you can send messages.
For example, LuxSci Spotlight Mailer sends from a server right next to your outbound email servers and thus network speed is not a factor. For someone connecting from outside of LuxSci or internationally, the speed can slow down significantly.
|8. Message Size||
Like network speed, the larger your messages are, the more time it will take to transmit them from your email sending program to our servers. For example, on a fast network, increasing message size from 1KB to 1MB decreased throughput by 50%. The actual impact of size will depend greatly on your network speed and other factors.
|9. Recipient Email Server and DNS Speed||
In order for our servers to deliver messages to your recipients, the servers have to (a) look up where to deliver the messages to (DNS), and (b) talk to those servers to deliver the messages to them. If the DNS lookup as slow or the recipients are in domains that no longer exist, this step can take a while. If the recipient's email servers are overloaded, on a slow network, or are having other issues, then the delivery phase can be slow.
Delivering many messages to recipients with these issues will slow down your entire sending process... as other messages have to wait for the slower ones to be sent.
|10. Blacklisting and Greylisting||
If your email content or sending patterns have gotten your server blacklisted or greylisted, then delivering email messages to recipient servers that are now blocking you or deferring you can slow down your delivery rates.
This can also cause a backlog of messages that are waiting to be accepted by these recipient servers. The need to Retry the backlog slows the process of delivering all other messages (though it does not block their delivery).
|11. Recipients per message||
Most email marketing and transactional email messages are sent individually to each recipient. This allows easier tracking of opens, views, etc. However, if you send each message to many recipients (e.g., 100s of recipients), then your sending program has significantly fewer messages to deliver to our servers. The delivery of your messages to our servers can happen 10s or 100s of times faster than if you sent in the usual one recipient/message pattern.
Additionally, if each message contains only recipients in a specific domain, then actual delivery to these recipients can be expedited by this efficiency. E.g. If you are sending to 500 AOL users, instead of sending 500 individual messages, send one message with all 500 AOL users listed as "BCC" recipients. Delivery can be almost 500 times faster.
|12. Email Encryption||
It takes some system resources (CPU cycles and network requests) to auto-encrypt outbound email messages. If all of your messages need SecureLineTM outbound encryption, this will somewhat detract from the maximum delivery rate. The impact will depend on many factors such as which encryption modes are used, if DNS additional lookup need to be made, etc.
|13. Outbound Processing||
If you are using SMTP Anonymization or other email processing features that come with High Volume Secure Sending (e.g. content scanning, recipient restrictions, size restrictions,etc.), this processing will affect your maximum sending rate.
LuxSci has features that can be used to rate limit the processing of outbound email. This is usually used when "warming up" IP addresses to assist senders in sending slowly and establishing their IP address reputation.
This rate limiting is on, your maximum sending rate will be capped by this process.
Zero tolerance policy for sending of spam and unsolicited commercial email
The High Volume Acceptable Use Policy is very explicit about what you can and cannot do with the High Volume Secure Sending service. Highlights include:
Headers are added to each message sent so that it can trace back to the sender should anyone report abuse complaints. Headers also include information to notify recipients to contact LuxSci to report abuse.
High Volume services may not be used for the sending of email:
Furthermore, High Volume services are not to be used for the sending of email for any of the following industries:
Customers wishing to send this type of content should consider setting up their own mail servers, as most legitimate email marketing companies will not be able to help you.