If you are subject to HIPAA regulations- think twice before sending off that marketing email blast to your customers. If your emails contain ePHI, stop and make sure you are using a HIPAA-compliant email marketing platform before sending. Not all email marketing platforms were designed with HIPAA compliance in mind. In fact, it can be […]

High volume email sending is essential to the business operations of many different companies. Whether these emails involve onboarding messages to new users, form a key part of an organization’s marketing strategy, or are sent for a wide range of other purposes, they are often a core component of how a company spreads necessary information. […]

Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]

Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.” This article explains some of the most […]