It happens — you’re sending email messages without issue, and then suddenly emails are not being delivered, or they’re being flagged as spam. A little digging reveals that the problem is that your “IP reputation” is poor, and you need to fix it somehow.

A typical organization sends at least two distinct classes of email messages: business emails and marketing emails. Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive […]

Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods. This may seem frustrating because text and […]

You’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. What now? If you want to continuing using email to communicate with patients, you must implement HIPAA-compliant email marketing. Start by breaking down that goal into two components: becoming HIPAA-compliant and achieving your marketing objectives. Setting up […]

Why does your organization need HIPAA-compliant email marketing? It’s simple. Email marketing is a tried and true marketing strategy that can deliver a major return on investment. Healthcare organizations can also benefit from email marketing, but they need to take steps to make sure their messages comply with HIPAA.  When Should You Send HIPAA-Compliant Email […]