There are many factors to consider when developing and executing successful healthcare email communication campaigns. First and foremost, you must ensure you handle protected health information (PHI) securely, as detailed by Health Insurance Portability and Accountability Act (HIPAA) regulations. Deploying a HIPAA-compliant email provider is a prudent method of ensuring that you have the right […]

Email remains one of the most effective communication and marketing channels, offering healthcare organizations a simple, cost-effective, and scalable way to engage with patients and customers. Better still, most people prefer email for healthcare communications. Research has revealed that 80% of patients prefer to use digital communications to interact with healthcare companies, with over 50% […]

There is often a great deal of confusion and misinformation about what constitutes ePHI (electronic protected health information) and how to protect it under HIPAA requirements. Even once you understand ePHI and how it applies to you, the next question becomes, where is ePHI permitted? What is secure and what is not? In this post, […]

While digital communications with customers need to be effective in any industry to achieve their intended goal, for healthcare organizations, above all else, they must be secure. It’s critical that patient data, i.e., protected health information (PHI), is secured due to its sensitive nature and the considerable harm its exposure or corruption could cause. Consequently, […]

Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]