June 1st, 2021

How to Use ePHI to Segment and Personalize Email Marketing Campaigns

Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]

May 25th, 2021

8 Factors That Influence IP Reputation and Email Deliverability

Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.” This article explains some of the most […]

May 18th, 2021

LuxSci’s Latest Offerings: High Availability Load Balancers & MySQL

Our new high availability solutions are the latest offerings in LuxSci’s constant mission to better serve our customers. We can now deliver regional high availability load balancers and MySQL, which ensure that our clients’ websites face as little downtime as possible. Before we discuss the specifics of these LuxSci services, let’s back up a little […]

May 11th, 2021

How do I fix the reputation of my IP address?

It happens — you’re sending email messages without issue, and then suddenly emails are not being delivered, or they’re being flagged as spam. A little digging reveals that the problem is that your “IP reputation” is poor, and you need to fix it somehow.

May 4th, 2021

Why You Should Separate Your Business and Your Marketing Email Sending

A typical organization sends at least two distinct classes of email messages: business emails and marketing emails. Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive […]