November 17th, 2022

LuxSci and StepAhead Partner to Protect Patient Data

Boston, MA- November 2022 – LuxSci, a provider of HIPAA-compliant email services, is pleased to announce a new partnership with StepAhead, a software company focused on protecting healthcare data. By partnering with LuxSci, StepAhead helps healthcare technology organizations protect sensitive data so they can utilize it in ways that do not compromise patient privacy. “LuxSci […]

November 11th, 2022

Rules for Using PHI in Patient Engagement

As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]

November 4th, 2022

4 Email Personalization Strategies for Member Engagement

For many benefits administrators, it’s open enrollment season! During this period, individuals can make changes to their insurance coverage. It’s vital to engage members to educate them about their plans and benefits to increase satisfaction, retain members, and acquire new enrollees. This article presents four email personalization strategies for member engagement. Insurance Information is ePHI […]

October 27th, 2022

Frequently Asked Questions: HIPAA and Email Marketing

HIPAA is a complicated law that offers a lot of guidance but does not require the use of any specific technologies to protect patient privacy. This causes a lot of confusion when it comes to HIPAA-compliant marketing campaigns. This article addresses some frequently asked questions about HIPAA-compliant email marketing and what you need to do […]

October 26th, 2022

4 Security Tips for Cybersecurity Awareness Month

October is Cybersecurity Awareness Month, and it’s worth taking a minute to reflect on your security stance and what you can do better to protect sensitive data and accounts. The Current State of Cybersecurity in 2022 Cybersecurity incidents and data breaches continue to increase across all industries. A 2022 report noted a 42% increase in […]