In this article, we review the requirements for what makes a HIPAA compliant website and what you need to do to ensure your website is compliant. The recent focus on tracking pixels and analytics codes by enforcement agencies has many healthcare organizations reassessing their website security and compliance. As technology has evolved over the past […]
Forms are pervasive on healthcare websites; the number of forms associated with medical websites is growing exponentially as everyone is scrambling toward digital transformation. The goal of a paperless office seeks to optimize time spent processing applications and managing patient data, speeding up the process of making appointments and getting referrals, meeting meaningful use, etc. […]
There is often a great deal of confusion and misinformation about what constitutes ePHI (electronic protected health information) and how to protect it under HIPAA requirements. Even once you understand ePHI and how it applies to you, the next question becomes, where is ePHI permitted? What is secure and what is not? In this post, […]
Our HIPAA compliance checklist was designed to help organizations understand their obligations under the law. The checklist items are not a complete list, just a starting point for your compliance program. HIPAA requires a yearly risk analysis to identify new vulnerabilities. Any business process change or new technology usage introduces new risk into an organization’s […]
Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]
