For healthcare providers and organizations required to handle sensitive protected health information (PHI), ensuring HIPAA compliance in digital communications is critical. While Gmail is widely used due to its simplicity and accessibility, to the surprise of many, it doesn’t meet HIPAA requirements straight out of the box. With this challenge in mind, this post will […]

So – you’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. Ok. What now? If you want to continue your email-based patient engagement efforts – without the risk of the financial, operational, and reputational risk that accompanies the exposure of sensitive patient data, you must implement […]

As people demand more personalized experiences from their healthcare companies and providers, patient engagement is increasingly emerging as a top priority. With increasing demands for digital-first interactions and more connected healthcare journeys from their patients and customers, healthcare organizations must evolve their communication strategies to meet these new expectations. In fact, more than ever, today’s […]

In the healthcare industry, ensuring HIPAA compliance is essential when carrying out email campaigns that contain protected health information (PHI), including for both transactional and marketing emails. Whether sending appointment reminders, treatment plans, payment information, or marketing campaigns, HIPAA-compliant email services are essential for securely engaging with patients and effectively leveraging PHI in your messages. […]

Email is an essential channel for most healthcare marketers, but HIPAA compliance requirements can make it challenging to execute effective engagement campaigns without violating patient privacy. HIPAA is a complicated set of regulations that while offering a lot of guidance, does not mandate the use of any specific technologies to protect patient privacy. This ambiguity […]