February 22nd, 2023

The PHI Difference in Healthcare Marketing

Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact people’s health and livelihood. Creating the most effective messaging needs to be a priority for healthcare marketing teams. Using first-party data is one way to make a major difference in your marketing efforts. Marketers can […]

February 13th, 2023

Warming Up Your IP Addresses Automatically

There are many best practices for ensuring optimal deliverability when sending email messages. One critical factor in deliverability is IP reputation. However, how can you build a good reputation when using a brand-new server and IP address? This article will explain how to warm up an IP address to build a good reputation and improve […]

February 7th, 2023

Reduce Risk with Set It and Forget It Email Encryption

Leveraging PHI in your communications provides relevant, meaningful information to patients while significantly increasing positive health outcomes. LuxSci’s secure and HIPAA-compliant always-on email encryption streamlines the communications process and reduces risk. Use PHI safely and securely with set it and forget it email encryption technology. The Email Encryption Landscape There are many ways to enable […]

February 2nd, 2023

The Cybersecurity Risks of Mergers and Acquisitions

In tough economic times, many businesses go through mergers and acquisitions to improve their financial prospects. However, this process can put organizations’ sensitive data at risk. In this article, we discuss the cybersecurity risks of mergers and acquisitions. According to a report by Forescout, 62 percent of participants agreed that their company faces significant cybersecurity risks […]

January 20th, 2023

Precision Nudging and Patient Engagement: Using PHI to Improve Outcomes

Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]