Email remains one of the most effective communication and marketing channels, offering healthcare organizations a simple, cost-effective, and scalable way to engage with patients and customers. Better still, most people prefer email for healthcare communications. Research has revealed that 80% of patients prefer to use digital communications to interact with healthcare companies, with over 50% […]

While digital communications with customers need to be effective in any industry to achieve their intended goal, for healthcare organizations, above all else, they must be secure. It’s critical that patient data, i.e., protected health information (PHI), is secured due to its sensitive nature and the considerable harm its exposure or corruption could cause. Consequently, […]

Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]

Healthcare marketing is essential to growing your business successfully, but when you work in regulated spaces, there are serious compliance considerations. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to patient privacy breaches. The Health Insurance Portability and Accountability Act […]

G2 recently released its Winter 2025 Reports, and we are pleased to again see our customers recognizing us for leading HIPAA compliant email solutions in G2 LuxSci reviews, which average 4.8 our of 5 stars. In fact, we appeared in 40 reports across a range of categories and company sizes, earning 16 badges and ranking […]