Category: Patient Engagement

6 Email Marketing Best Practices for Healthcare

February 14, 2025

Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of compliance requirements for HIPAA marketing. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals.  1. Define Your Campaign Goals The success of any email marketing campaign depends […]

LuxSci Unveils New Secure Forms Features for Flexible Editing, Integrated Workflows, and Save Histories

January 20, 2025

Today at LuxSci, we’re excited to unveil new LuxSci Secure Forms features as part of an update to our HIPAA-compliant web form tool, designed to securely collect patient data and improve access to business intelligence. This includes the addition of new editing tools to the Secure Form Builder for easier and more flexible creation of […]

HIPAA-Compliant Personalization With PHI: A How-To Guide

January 16, 2025

Email remains one of the most effective communication and marketing channels, offering healthcare organizations a simple, cost-effective, and scalable way to engage with patients and customers. Better still, most people prefer email for healthcare communications. Research has revealed that 80% of patients prefer to use digital communications to interact with healthcare companies, with over 50% […]

Top 5 Blog Posts of 2024: Secure Healthcare Communications

December 23, 2024

At LuxSci, we are dedicated to empowering healthcare providers, payers and suppliers with secure, HIPAA-compliant communication tools that improve patient engagement and outcomes. As healthcare continues its digital transformation, the focus on personalization, security, and compliance has never been more critical. In this year’s most-read blogs, we explore the strategies, tools, and insights shaping secure […]

HIPAA Administrative, Physical, and Technical Safeguards

December 18, 2024

In today’s digital healthcare landscape, protecting sensitive patient data isn’t just a best practice—it’s a legal requirement. HIPAA administrative, physical, and technical safeguards play a crucial role in ensuring healthcare data security and compliance. But what exactly do these safeguards entail, and how can healthcare organizations implement them effectively? This post breaks it all down […]