Category: Patient Engagement

Best Practices for Implementing HIPAA-Compliant Marketing in Healthcare

November 27, 2024

Marketing in the healthcare industry is entering a transformative era, spearheaded by advancements in secure communications and personalization. Leveraging PHI (Protected Health Information) within HIPAA-compliant communications opens new doors for healthcare companies looking to improve the results of their marketing campaigns: enabling highly targeted, engaging, and, consequently, more effective communication strategies. Following best practices for […]

Ethical Considerations for Using PHI in Communications

November 19, 2024

In today’s data-driven healthcare environment, balancing business growth with patient data privacy is a challenge that healthcare providers, payers, and suppliers cannot afford to overlook. While leveraging Protected Health Information (PHI) offers tremendous opportunities for personalized care and improved outcomes, it also comes with significant ethical and legal responsibilities. We’re here to help! Let’s explore […]

Leveraging PHI Data: Advanced Strategies for Personalized Engagement

November 7, 2024

As the healthcare industry grows increasingly competitive, personalized engagement has become a key differentiator for companies aiming to better connect with their patients and customers. However, effective personalization requires more than loosely matching a patient to a product or service based on a handful of dubious demographic data points – or a message carefully crafted […]

What You Need to Know About PHI Identifiers

November 5, 2024

It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes. However, before diving in, it’s essential to be […]

How to Make Gmail HIPAA-Compliant

November 1, 2024

For healthcare providers and organizations required to handle sensitive protected health information (PHI), ensuring HIPAA compliance in digital communications is critical. While Gmail is widely used due to its simplicity and accessibility, to the surprise of many, it doesn’t meet HIPAA requirements straight out of the box. With this challenge in mind, this post will […]