In this article, we review the requirements for what makes a HIPAA compliant website and what you need to do to ensure your website is compliant. The recent focus on tracking pixels and analytics codes by enforcement agencies has many healthcare organizations reassessing their website security and compliance. As technology has evolved over the past […]
A typical healthcare organization sends at least two distinct classes of email messages: business or transactional emails and marketing emails. Transactonal email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the […]
In the modern healthcare landscape, effective communication is a cornerstone of connected care: engaging with patients and customers and encouraging their active participation in their respective healthcare journeys. High-volume HIPAA email software not only modernizes operations but also drives significant ROI for your organization, enhancing organizational efficiency, and, most importantly, improving patient and customer engagement. […]
There are many factors to consider when developing and executing successful healthcare email communication campaigns. First and foremost, you must ensure you handle protected health information (PHI) securely, as detailed by Health Insurance Portability and Accountability Act (HIPAA) regulations. Deploying a HIPAA-compliant email provider is a prudent method of ensuring that you have the right […]
Email remains one of the most effective communication and marketing channels, offering healthcare organizations a simple, cost-effective, and scalable way to engage with patients and customers. Better still, most people prefer email for healthcare communications. Research has revealed that 80% of patients prefer to use digital communications to interact with healthcare companies, with over 50% […]
