A typical healthcare organization sends at least two distinct classes of email messages: business or transactional emails and marketing emails. Transactonal email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the […]
Performing daily business transactions and communications through electronic technologies is accepted, reliable, and necessary across the nation’s healthcare providers, payers and suppliers. As a result, email has become a standard in the healthcare industry as a way to conduct business activities that commonly include: Interacting with patients Real time authorizations for medical services Transcribing, accessing […]
In today’s increasingly digital world, email is often overlooked as a channel for patient engagement. Email may not appear to be as innovative or exciting as texting, video conferencing, or mobile applications. Nevertheless, email is a powerful tool that remains widely popular and accessible to most of the population, making it an essential channel for […]
Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of compliance requirements for HIPAA marketing. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals. 1. Define Your Campaign Goals The success of any email marketing campaign depends […]
In the modern healthcare landscape, effective communication is a cornerstone of connected care: engaging with patients and customers and encouraging their active participation in their respective healthcare journeys. High-volume HIPAA email software not only modernizes operations but also drives significant ROI for your organization, enhancing organizational efficiency, and, most importantly, improving patient and customer engagement. […]
