While digital communications with customers need to be effective in any industry to achieve their intended goal, for healthcare organizations, above all else, they must be secure. It’s critical that patient data, i.e., protected health information (PHI), is secured due to its sensitive nature and the considerable harm its exposure or corruption could cause. Consequently, […]
Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]
Healthcare marketing is essential to growing your business successfully, but when you work in a regulated space such as healthcare, there are serious HIPAA compliance considerations that must be adhered to. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to […]
The Office for Civil Rights (OCR), at the U.S. Department of Health and Human Services (HHS), recently issued a Notice of Proposed Rulemaking (NPRM) aimed at updating the HIPAA Security Rule. The changes new HIPAA security rules for ePHI proposed by the OCR, which is responsible for the definition and enforcement of the Security Rule, […]
Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact people’s health and livelihood. Creating the most effective messaging needs to be a priority for healthcare marketing teams. Using first-party data is one way to make a major difference in your marketing efforts. Marketers can […]
