Category: New Feature Announcements

The Risks of Non-Compliant Email: How HIPAA Violations Hurt Healthcare Companies

February 3, 2025

In today’s increasingly digitized healthcare landscape, email is an essential tool for communication between providers, patients, and other key stakeholders. However, non-compliance with HIPAA standards for email can have devastating consequences. From hefty fines to eroded patient trust, the risks of non-compliance with HIPAA regulations, for healthcare organizations of all sizes are considerable. Understanding what […]

How to Make Microsoft 365 HIPAA-Compliant

November 15, 2024

For healthcare providers and organizations required to handle sensitive protected health information (PHI), ensuring HIPAA compliance in digital communications is critical. While technology has improved significantly since the explosion of PCs in the 1990s, seminal Microsoft applications such as Word, Excel, and Outlook are as widely used and popular as ever. The current incarnation, Microsoft […]

What You Need to Know About PHI Identifiers

November 5, 2024

It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes. However, before diving in, it’s essential to be […]

How to Improve Patient Engagement with Secure Communications

October 29, 2024

As people demand more personalized experiences from their healthcare companies and providers, patient engagement is increasingly emerging as a top priority. With increasing demands for digital-first interactions and more connected healthcare journeys from their patients and customers, healthcare organizations must evolve their communication strategies to meet these new expectations. In fact, more than ever, today’s […]

New Email Tracking Features Deliver More Accurate Engagement Insights

October 14, 2024

Today, we’re excited to announce two new reporting features designed to help healthcare organizations improve reporting accuracy and the overall effectiveness of their email campaigns. The new features offer deeper insights into Apple Mail and Google email performance by distinguishing between opens and clicks performed by human actions and automated events — and by giving […]