Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]
A HIPAA compliant email provider must meet strict regulatory requirements while delivering reliable communication tools for healthcare organizations. Selecting the right email solution involves an understanding of which security features, compliance measures, and integration capabilities distinguish legitimate providers from general business platforms that lack healthcare-grade protections. Healthcare teams need evaluation criteria that help identify providers […]
This guide to HIPAA compliant email marketing campaigns will show you a simple, yet powerful, way to facilitate engagement and strengthen their connection with their customers. Email remains one of the most effective marketing channels being an almost universally adopted communication channel, with 92% of internet users in the US having an email account – […]
So – you’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. How can you ensure you are running HIPAA compliant marketing email campaigns? If you want to continue your email-based patient engagement efforts – without the risk of the financial, operational, and reputational risk that accompanies […]
This HIPAA Compliant Email Marketing FAQs article addresses frequently asked questions about HIPAA compliant email marketing and offers advice for securing patient data and future-proofing your marketing. Email is an essential channel for most healthcare marketers, but HIPAA compliance requirements can make it challenging to execute effective engagement campaigns without violating patient privacy. HIPAA is […]
