Digital technologies have entirely shifted how individuals want to interact with their healthcare providers. As consumers have become used to emailing or texting with their hairstylists, mechanics, and other providers to schedule appointments, they want to have the same level of interaction with their healthcare providers. However, many healthcare organizations find it challenging to deliver […]

If you are in the healthcare field, you may have wondered what HIPAA’s exact requirements are regarding email encryption. Understandably, not many people are willing to read the 115 pages of the simplified regulation text, so the question often goes unanswered. The good news is that we have parsed them for you. We’ve trawled through […]

Email is an essential channel for most marketers. However, HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of any specific technologies to protect patient privacy. The ambiguity […]

Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA compliance requirements. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals.  1. Define Your Campaign Goals The success of any email marketing campaign depends on the […]

Patient expectations of healthcare providers have dramatically changed in the last decade. The introduction of technology and the widespread adoption of digital communications in other industries have increased the pressure on healthcare providers to provide a comparable experience. The 2023 Healthcare Consumer Perspectives on Digital Engagement and AI report conducted by Dynata Research found that […]