Leveraging PHI in your communications provides relevant, meaningful information to patients while significantly increasing positive health outcomes. LuxSci’s secure and HIPAA-compliant always-on email encryption streamlines the communications process and reduces risk. Use PHI safely and securely with set it and forget it email encryption technology. The Email Encryption Landscape There are many ways to enable […]

In tough economic times, many businesses go through mergers and acquisitions to improve their financial prospects. However, this process can put organizations’ sensitive data at risk. In this article, we discuss the cybersecurity risks of mergers and acquisitions. According to a report by Forescout, 62 percent of participants agreed that their company faces significant cybersecurity risks […]

Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]

Email Communication is Necessary- But Introduces Risk When it comes to receiving communications from businesses, 93% of people say that email is their preferred communication channel. In the healthcare industry, organizations must take extra care to comply with HIPAA. Only some email marketing platforms can adequately protect PHI. If not properly secured, email can introduce […]

Happy New Year! A new year brings new challenges and opportunities for marketers to take their strategy to the next level. Here are some healthcare marketing trends you should consider adopting this year to meet your goals in 2023. Email Marketing is Here to Stay Healthcare providers face a challenging economic situation in 2023 and […]