Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact people’s health and livelihood. Creating the most effective messaging needs to be a priority for healthcare marketing teams. Using first-party data is one way to make a major difference in your marketing efforts. Marketers can […]

In today’s digital healthcare landscape, protecting sensitive patient data isn’t just a best practice—it’s a legal requirement. HIPAA administrative, physical, and technical safeguards play a crucial role in ensuring healthcare data security and compliance. But what exactly do these safeguards entail, and how can healthcare organizations implement them effectively? This post breaks it all down […]

Email remains one of the most effective marketing channels, providing companies with a simple, yet powerful, way to facilitate engagement and strengthen their connection with their customers. Firstly, email is an almost universally adopted communication channel, with 92% of internet users in the US having an email account – resulting in a staggering 9.7 billion […]

The holiday season brings joy, festivities—and an alarming uptick in email scams. As healthcare organizations, from providers to payers, suppliers, and retailers, increasingly rely on digital communications, they become prime targets for cybercriminals exploiting seasonal vulnerabilities. For the healthcare industry, these threats aren’t just about financial loss, they can jeopardize patient trust and the security […]

Recently, the U.S. Cybersecurity and Infrastructure Security Agency and the FBI issued a stark warning urging Americans to use encrypted messaging apps to safeguard their communications against escalating cybersecurity threats. The FBI encryption warning highlights the growing risks posed by cyberattacks in everyday life, and it raises a critical question for healthcare providers, payers, and […]