Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]

Value-based care (VBC) is perhaps one of the most transformative trends in modern healthcare, prioritizing patient outcomes and cost efficiency over traditional fee-for-service models. By rewarding healthcare providers for delivering high-quality care that improves patient health while controlling costs, VBC has the potential to reshape healthcare delivery. Key to its success is the personalization of […]

In today’s data-driven healthcare environment, balancing business growth with patient data privacy is a challenge that healthcare providers, payers, and suppliers cannot afford to overlook. While leveraging Protected Health Information (PHI) offers tremendous opportunities for personalized care and improved outcomes, it also comes with significant ethical and legal responsibilities. We’re here to help! Let’s explore […]

For healthcare providers and organizations required to handle sensitive protected health information (PHI), ensuring HIPAA compliance in digital communications is critical. While technology has improved significantly since the explosion of PCs in the 1990s, seminal Microsoft applications such as Word, Excel, and Outlook are as widely used and popular as ever. The current incarnation, Microsoft […]

As patient expectations evolve, healthcare providers, payers and suppliers are making increasing use of Customer Data Platforms (CDPs) to deliver timely, personalized communications. However, when it comes to managing sensitive Protected Health Information (PHI), HIPAA compliance is essential. Integrating LuxSci with CDP platforms offers a secure way to better engage with patients while maintaining privacy […]