Effective HIPAA Compliant Email Campaigns: A Step-By-Step Guide
In the healthcare industry, ensuring HIPAA compliance is essential when carrying out email campaigns that contain protected health information (PHI), including for both transactional and marketing emails. Whether sending appointment reminders, treatment plans, payment information, or marketing campaigns, HIPAA compliant email services are essential for securely engaging with patients and effectively leveraging PHI in your […]
HIPAA-Compliant Email Marketing FAQs
Email is an essential channel for most healthcare marketers, but HIPAA compliance requirements can make it challenging to execute effective engagement campaigns without violating patient privacy. HIPAA is a complicated set of regulations that while offering a lot of guidance, does not mandate the use of any specific technologies to protect patient privacy. This ambiguity […]
LuxSci Achieves HITRUST Certification for Third Consecutive Term
We’re thrilled to announce our latest data security achievements here at LuxSci! Once again, LuxSci has achieved HITRUST CSF® certification, following a multi-step process that includes a deep assessment, validation, and quality assurance analysis for a company and its products. Our 2024-26 certification marks the third consecutive time that LuxSci has received the 2-year HITRUST […]
Secure Texting Apps for Healthcare: Are They Safe?
As today’s healthcare patients demand more personalized and efficient care, secure communication tools have become a requirement for modern multi-touch engagement. With increasingly tech-savvy patients and customers, today’s providers, payers and suppliers are turning to secure texting apps for healthcare to open up new communications channels, enhance engagement, and improve overall health outcomes. Sounds great, […]
HIPAA Email Rules: What You Need to Know
The Health Insurance Portability and Accountability Act (HIPAA) is a complicated law that defines the standards for the secure collection, transmission, and storage of protected health information (PHI). When information is stored or exchanged electronically, the HIPAA Security and Privacy Rules require covered entities, i.e., organizations that handle PHI, to safeguard its integrity and confidentiality. […]