Marketing in the healthcare industry is entering a transformative era, spearheaded by advancements in secure communications and personalization. Leveraging PHI (Protected Health Information) within HIPAA-compliant communications opens new doors for healthcare companies looking to improve the results of their marketing campaigns: enabling highly targeted, engaging, and, consequently, more effective communication strategies. Following best practices for […]

As healthcare organizations shift toward value-based care and patient-centered engagement strategies, HIPAA-compliant communications have never been more critical. However, the road to secure and compliant healthcare communications is laden with obstacles and unforeseen challenges—especially when it comes to navigating HIPAA regulations. For healthcare providers, payers, and suppliers, successfully harnessing digital communication channels such as email, […]

Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]

Value-based care (VBC) is perhaps one of the most transformative trends in modern healthcare, prioritizing patient outcomes and cost efficiency over traditional fee-for-service models. By rewarding healthcare providers for delivering high-quality care that improves patient health while controlling costs, VBC has the potential to reshape healthcare delivery. Key to its success is the personalization of […]