As the healthcare industry grows increasingly competitive, personalized engagement has become a key differentiator for companies aiming to better connect with their patients and customers. However, effective personalization requires more than loosely matching a patient to a product or service based on a handful of dubious demographic data points – or a message carefully crafted […]

It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes. However, before diving in, it’s essential to be […]

For healthcare providers and organizations required to handle sensitive protected health information (PHI), ensuring HIPAA compliance in digital communications is critical. While Gmail is widely used due to its simplicity and accessibility, to the surprise of many, it doesn’t meet HIPAA requirements straight out of the box. With this challenge in mind, this post will […]

So – you’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. Ok. What now? If you want to continue your email-based patient engagement efforts – without the risk of the financial, operational, and reputational risk that accompanies the exposure of sensitive patient data, you must implement […]

As people demand more personalized experiences from their healthcare companies and providers, patient engagement is increasingly emerging as a top priority. With increasing demands for digital-first interactions and more connected healthcare journeys from their patients and customers, healthcare organizations must evolve their communication strategies to meet these new expectations. In fact, more than ever, today’s […]