If you are building a new environment that must comply with HIPAA, you may be surprised to find that the HIPAA compliant infrastructure requirements do not require the use of any specific technology. This provides a lot of flexibility for developers and architects but can also introduce risk if you are unfamiliar with the compliance […]

Marketing in the healthcare industry is entering a transformative era, spearheaded by advancements in secure communications and personalization. Leveraging PHI (Protected Health Information) within HIPAA-compliant communications opens new doors for healthcare companies looking to improve the results of their marketing campaigns: enabling highly targeted, engaging, and, consequently, more effective communication strategies. Following best practices for […]

As healthcare organizations shift toward value-based care and patient-centered engagement strategies, HIPAA-compliant communications have never been more critical. However, the road to secure and compliant healthcare communications is laden with obstacles and unforeseen challenges—especially when it comes to navigating HIPAA regulations. For healthcare providers, payers, and suppliers, successfully harnessing digital communication channels such as email, […]

Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]