May 4th, 2021

Why You Should Separate Your Business and Your Marketing Email Sending

A typical organization sends at least two distinct classes of email messages: business emails and marketing emails. Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive […]

April 27th, 2021

Can You Send ePHI in Insecure Emails and Texts with Mutual Consent?

Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods. This may seem frustrating because text and […]

April 20th, 2021

17 Questions To Ask Before Sending A HIPAA-Compliant Marketing Email

You’ve just been told that your email marketing program is putting your company at risk of violating HIPAA. What now? If you want to continuing using email to communicate with patients, you must implement HIPAA-compliant email marketing. Start by breaking down that goal into two components: becoming HIPAA-compliant and achieving your marketing objectives. Setting up […]

April 13th, 2021

What is HIPAA-Compliant Email Marketing?

Why does your organization need HIPAA-compliant email marketing? It’s simple. Email marketing is a tried and true marketing strategy that can deliver a major return on investment. Healthcare organizations can also benefit from email marketing, but they need to take steps to make sure their messages comply with HIPAA.  When Should You Send HIPAA-Compliant Email […]

April 6th, 2021

Information Blocking Is Over – How Will It Affect Your Organization?

Starting April 5, 2021, information blocking will no longer be allowed thanks to changes that were kicked off by 2016’s 21st Century Cures Act. In short, information blocking involves interfering with the exchange, access, or use of electronic health information. There are many ways information can be “blocked,” but the term broadly refers to improperly […]