Here are some healthcare marketing trends you should consider adopting. Email Deliverability  Thanks to Google and Yahoo, significant changes happened for email marketers in 2024. As we’ve previously written about, Google and Yahoo are implementing new requirements for bulk email senders that will involve a lot of coordination and effort for marketers. Beyond the initial […]

In 2024, email and communication vulnerabilities continued to plague the healthcare industry. Phishing, ransomware, and email misconfigurations were at the center of several high-profile healthcare data breaches. This article highlights five of the most significant U.S. healthcare data breaches tied to communication failures, the fallout from these incidents, and actionable steps to bolster email security […]

At LuxSci, we are dedicated to empowering healthcare providers, payers and suppliers with secure, HIPAA-compliant communication tools that improve patient engagement and outcomes. As healthcare continues its digital transformation, the focus on personalization, security, and compliance has never been more critical. In this year’s most-read blogs, we explore the strategies, tools, and insights shaping secure […]

Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact people’s health and livelihood. Creating the most effective messaging needs to be a priority for healthcare marketing teams. Using first-party data is one way to make a major difference in your marketing efforts. Marketers can […]

In today’s digital healthcare landscape, protecting sensitive patient data isn’t just a best practice—it’s a legal requirement. HIPAA administrative, physical, and technical safeguards play a crucial role in ensuring healthcare data security and compliance. But what exactly do these safeguards entail, and how can healthcare organizations implement them effectively? This post breaks it all down […]