Email is an essential channel for most marketers. However, HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of any specific technologies to protect patient privacy. The ambiguity […]

Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA compliance requirements. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals.  1. Define Your Campaign Goals The success of any email marketing campaign depends on the […]

Patient expectations of healthcare providers have dramatically changed in the last decade. The introduction of technology and the widespread adoption of digital communications in other industries have increased the pressure on healthcare providers to provide a comparable experience. The 2023 Healthcare Consumer Perspectives on Digital Engagement and AI report conducted by Dynata Research found that […]

Main Capital Partners announces a majority investment in Lux Scientiae, Incorporated (‘LuxSci’), a leading provider of healthcare-focused secure communications and secure hosting solutions. The investment reflects Main’s commitment to the healthcare market and desire to build robust, international software groups. Founded in 1999, LuxSci is a leading American provider of HIPAA-compliant secure communications and secure […]

Effective patient engagement is a goal for many healthcare organizations because of the benefits. When patients are engaged in their healthcare, illnesses are diagnosed sooner, bills are paid faster, and patient satisfaction is increased, leading to better business outcomes for the healthcare organization. Advances in technology have made it easier to achieve successful digital health […]