Recent research from McKinsey & Company indicates that people prefer more personalized experiences when engaging with companies, businesses and providers. While the retail, technology and financial services sectors have realized the benefits of personalization for years, the healthcare industry has been slower to adapt—providing huge opportunities to improve experiences and outcomes with better communications. Simply […]

Patient portals were once hailed as a game-changing tool for healthcare companies to engage patients throughout their healthcare journey. In theory, they offer a convenient platform where patients and customers can access their medical records, communicate with their providers or suppliers, book appointments, and even pay bills—safely and securely. But despite the optimism around patient […]

Healthcare organizations stand to gain huge benefits from carrying out HIPAA marketing campaigns. This includes improved patient and customer engagement, more leads, increased conversions, and better results for your business. However, fears about cybersecurity and compliance lapses too often derail healthcare marketing efforts before they ever reach their intended targets. Implementing Compliant HIPAA Marketing By […]

Dental practices face enormous challenges when it comes to acquiring new patients and expanding their practices. Marketing is all but essential to make sure your practice thrives. This article discusses how dental practices can thrive using personalized HIPAA marketing without running afoul of HIPAA regulations. Dental Practice Marketing Today Marketing is essential to growing any […]

LuxSci, a leading provider of secure, HIPAA-compliant communications software, today announced new executive appointments as part of its strategy to drive future growth and further expansion into the enterprise market. Experienced B2B software executives Robert Sullebarger and Geneviève du Lac have joined the company as Head of Sales and Head of Finance, respectively – reporting […]