Sending HIPAA compliant emails continues be a core requirement for effective healthcare engagement, including for care management, patient and customer communications, and preventative care, as well as for marketing and data collection efforts. At the same time, patient and customer protected health information (PHI) can never be compromised, making it critical to understand the risks […]

In today’s connected world with millions of messages bombarding people every second of the day, personalized engagement over digital channels is a requirement for any business – especially in healthcare. However, ensuring that your marketing efforts comply with the Health Insurance Portability and Accountability Act (HIPAA) can be a daunting task that never quite gives […]

We’re pleased to share our latest designations and recognition for being “best-in-class” when it comes to email security, including from SecurityScorecard, SSL Labs and the Cybersecurity Excellence Awards. As you may know, our commitment to email security is unwavering, playing a central role in everything we do. Most of all, this commitment focuses on our […]

If you are subject to HIPAA regulations- think twice before sending off that marketing email blast to your customers. If your emails contain ePHI, stop and make sure you are using a HIPAA-compliant email marketing platform before sending. Not all email marketing platforms were designed with HIPAA marketing in mind. In fact, it can be […]

To design an appropriate email infrastructure, organizations must understand the types of emails they plan to send. Outside of regular business communications between colleagues, marketing and transactional emails are used to communicate externally with clients and customers. Although they are often lumped together, transactional and marketing emails serve different purposes and require different hardware configurations […]