Patient Engagement: Why Email is an Essential Channel
In today’s increasingly digital world, email is often overlooked as a channel for patient engagement. Email may not appear to be as innovative or exciting as texting, social media, or mobile applications. Nevertheless, email is a powerful tool that remains widely popular and accessible to most of the population, making it an essential channel for […]
Pretexting: The Latest Threat to Email Security
Verizon recently released its 2023 Data Breach Investigations Report- a comprehensive review of breaches and security incidents occurring over the last year. One surprising finding was a sharp rise in pretexting attacks. To properly respond to these threats, security professionals must understand the risks and prepare for exploitation attempts. What is a Pretexting Attack? A […]
Improve Email Deliverability by Setting Up SPF Records
Recently, Gmail changed its email acceptance policies to reject emails from sending domains without SPF or DKIM records. If they can’t be sure a message originated from an authorized server, it may end up in the spam folder. Setting up SPF records is one way to improve email deliverability, prevent spoofing, and keep your emails […]
Email Marketing Metrics: 5 KPIs for Data-Driven Marketers
Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]
The Future of Protected Health Information
HIPAA was introduced in 1996 to protect patient privacy and enable individuals to control their health records. However, over the last 30 years, the proliferation of technology has enabled patients to collect, transmit, and store personal health data in ways that were unimaginable to the original authors of the legislation. This article discusses how the […]