According to a HIMSS Market Insights study, nine out of ten healthcare executives see health equity as a top business priority. Improving health equity can drive value for other business metrics, including patient satisfaction, provider retention, health outcomes, and cost reduction. Email is an excellent way to address health equity issues, thanks to its widespread […]

In today’s increasingly digital world, email is often overlooked as a channel for patient engagement. Email may not appear to be as innovative or exciting as texting, social media, or mobile applications. Nevertheless, email is a powerful tool that remains widely popular and accessible to most of the population, making it an essential channel for […]

Verizon recently released its 2023 Data Breach Investigations Report- a comprehensive review of breaches and security incidents occurring over the last year. One surprising finding was a sharp rise in pretexting attacks. To properly respond to these threats, security professionals must understand the risks and prepare for exploitation attempts. What is a Pretexting Attack? A […]

Recently, Gmail changed its email acceptance policies to reject emails from sending domains without SPF or DKIM records. If they can’t be sure a message originated from an authorized server, it may end up in the spam folder. Setting up SPF records is one way to improve email deliverability, prevent spoofing, and keep your emails […]

Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]