May 25th, 2023

Improve Email Deliverability by Setting Up SPF Records

Recently, Gmail changed its email acceptance policies to reject emails from sending domains without SPF or DKIM records. If they can’t be sure a message originated from an authorized server, it may end up in the spam folder. Setting up SPF records is one way to improve email deliverability, prevent spoofing, and keep your emails […]

May 17th, 2023

Email Marketing Metrics: 5 KPIs for Data-Driven Marketers

Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]

May 10th, 2023

The Future of Protected Health Information

HIPAA was introduced in 1996 to protect patient privacy and enable individuals to control their health records. However, over the last 30 years, the proliferation of technology has enabled patients to collect, transmit, and store personal health data in ways that were unimaginable to the original authors of the legislation. This article discusses how the […]

April 26th, 2023

Identity-Driven Engagement: The Next Generation of Patient Engagement

A new tech buzzword has come to the healthcare industry: identity-driven engagement. This article explains what precisely identity-driven engagement is and how it applies to the healthcare industry’s patient engagement goals.     What is Identity-Driven Engagement? Identity-driven engagement is not a new concept. It has been used outside the healthcare industry for many years […]

April 18th, 2023

LuxSci Provides Oracle Cloud Infrastructure Customers Secure High Volume Email Solution to Protect Healthcare Data

LuxSci Secure High Volume Email Sending is Powered by Oracle Cloud and Available on Oracle Cloud Marketplace BOSTON, MA– LuxSci, a HIPAA-compliant and HITRUST certified email service provider, and member of Oracle PartnerNetwork (OPN), is pleased to announce its Secure High Volume Email Sending solution has achieved Powered by Oracle Cloud Expertise and is now available on […]