It is common to receive calls and text messages from pharmacies reminding us that it is time to pick up or renew our prescriptions for drugs or other medical items. Have you ever wondered if these prescription notifications are HIPAA-compliant? Just because every pharmacy seems to send them, it doesn’t mean they are aware of […]

Any company can claim to be HIPAA-compliant, but if you are considering using their services, it’s worth understanding what they mean. Using a vendor that self-attests compliance is risky. As a result, many serious organizations use a third-party validator to assure that they are doing all the right things regarding security and compliance. If you […]

Google is one of the world’s most popular email providers. Many businesses choose to utilize Google Workspace for their email communications because of their collaboration tools like Calendar, Docs, and File Sharing via Google Drive. Google Workspace includes basic privacy and security protections, but their security measures are not enough for HIPAA compliance. Even though […]

Omnichannel marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing success.

A website order form or registration form comes complete with terms and conditions. What is the best way to have the user see and agree with these terms? Ultimately, the user’s agreement needs to be legally binding to protect the business if there is an issue. Is it good enough to have the user check […]