High Volume Transactional Email: Balancing Utility and Marketing
May 18, 2018
Your eCommerce customer, Paul, has ordered a special mattress for his bed. He’s put the item into the cart, and paid for it. Now you send a confirmation of purchase email. But, instead of just a note stating that “we’ve received your payment, and your item has been posted for shipment…” or whatever boilerplate many […]