To achieve HIPPA-compliant email marketing, you need to satisfy two objectives. First, you need to understand the fundamentals of email marketing. Second, you need to execute your email marketing activities within HIPPA’s requirements and restrictions.
It’s easy to make a mistake with HIPAA-compliant email marketing, especially when you’re in a rush.
You leave your clinic early on a Thursday afternoon to head off on a vacation. Before you go, you ask your office manager to send off an email blast. You were just certified on a new procedure and you know at least 200 patients in your files would likely benefit from it. A simple message inviting them to the office for a consultation next week is the perfect next step. Your office manager takes some quick notes and promises to send off the note tomorrow. And off you go for a weekend of golf at Pebble Beach.
On your way home, you check your email. You see an angry email from a patient and start reading. It turns out that you’ve violated some arcane HIPAA rules… Even worse, that patient’s sister is an attorney who has promised to call you tomorrow. You’re pretty sure you’ve done nothing wrong but you’re nervous on the flight home.
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