Performing daily business transactions and communications through electronic technologies is accepted, reliable, and necessary across the nation’s healthcare providers, payers and suppliers. As a result, email has become a standard in the healthcare industry as a way to conduct business activities that commonly include: Interacting with patients Real time authorizations for medical services Transcribing, accessing […]
Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of compliance requirements for HIPAA marketing. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals. 1. Define Your Campaign Goals The success of any email marketing campaign depends […]
Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]
Our HIPAA compliance checklist was designed to help organizations understand their obligations under the law. The checklist items are not a complete list, just a starting point for your compliance program. HIPAA requires a yearly risk analysis to identify new vulnerabilities. Any business process change or new technology usage introduces new risk into an organization’s […]
Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact people’s health and livelihood. Creating the most effective messaging needs to be a priority for healthcare marketing teams. Using first-party data is one way to make a major difference in your marketing efforts. Marketers can […]
