Healthcare marketing is essential to growing your business successfully, but when you work in a regulated space such as healthcare, there are serious HIPAA compliance considerations that must be adhered to. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to […]
Healthcare marketers are facing complex challenges with serious stakes. Unlike in other industries, healthcare marketers share messages that can impact people’s health and livelihood. Creating the most effective messaging needs to be a priority for healthcare marketing teams. Using first-party data is one way to make a major difference in your marketing efforts. Marketers can […]
Omnichannel healthcare marketing is a relatively new strategy that can help healthcare marketers achieve success. Marketers need to leverage a variety of marketing tactics to reach and communicate with their patients. Omnichannel marketing involves the integration of digital channels and traditional media to provide a consistent and personalized experience across all channels to drive marketing […]
Boston, MA- September 2022 – LuxSci, a provider of HIPAA-compliant email services, is pleased to announce a new partnership with Compliancy Group, a leading software solution for healthcare compliance. By partnering with LuxSci, Compliancy Group can offer best-in-class email security solutions to close technology gaps identified by their proprietary compliance platform. “The way healthcare organizations […]
Educating patients about their upcoming medical procedures is an important part of building trust and increasing retention. Using digital technologies to educate patients is just one way to reinforce messaging and improve patient compliance. This article provides some examples of how to digitally engage with patients both before and after undergoing a medical procedure.
