Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]
Even before the COVID-19 pandemic, challenges with clinician burnout were impacting the healthcare system. A 2019 British Medical Association (BMA) survey found 80% of doctors were at high or very high risk of burnout. Enter the pandemic: staffing shortages, supply chain issues, and new regulations all contributed to an increase in clinician burnout over the […]
In the final installment of our series on using digital technology for patient engagement, we discuss how email can promote health literacy and help patients manage chronic conditions. Patient Education and Health Literacy Chronic diseases like diabetes and heart disease require a high degree of health literacy to manage effectively at home. Health literacy is the […]
Next up in our series on patient education and engagement, we look at ways to encourage preventative healthcare with digital technologies. Vaccines and Flu Shot Information It’s challenging to encourage individuals to get a yearly flu shot. There are many reasons that people do not get annual flu shots. Some of these reasons include: […]
Educating patients about their upcoming medical procedures is an important part of building trust and increasing retention. Using digital technologies to educate patients is just one way to reinforce messaging and improve patient compliance. This article provides some examples of how to digitally engage with patients both before and after undergoing a medical procedure.
