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Posts Tagged ‘email marketing’

HIPAA-Compliance eBook Series

Wednesday, May 31st, 2017

 

LUXSCI RELEASES FREE HIPAA-COMPLIANCE EBOOK SERIES

New series further explains secure email, texting, websites, web forms and email marketing.

BOSTON, MA – May 30, 2017 – LuxSci (www.luxsci.com), the HIPAA-compliant Internet and Email Security experts, have just released their 3-part eBook series on HIPAA-compliant communications, aimed at healthcare organizations in need of additional information to help them better understand the methods and technologies available for safeguarding their practice and protecting patient privacy.

In the first eBook, “HIPAA-Compliant Email Basics”, LuxSci discusses HIPAA and ePHI, the provisions of the HIPAA email security rule, risk analysis and the need for encryption, and take a closer look at Gmail and Google Apps.

The next eBook, “HIPAA-Compliant Website Basics”, defines what is required from HIPAA-compliant websites, website hosting, and web forms.

The final eBook, “HIPAA-Compliant Bulk Emailing Basics”, is a technical guide to email marketing and outlines best practices for list maintenance, large-scale sending strategies, IP reputation challenges, SPF and DKIM considerations, and HIPAA-compliance specifics.

Erik Kangas, Ph.D. and CEO of LuxSci says, “Online communications technologies are pervasive and they can really help a healthcare organization stay current and engaged.  Understanding the technologies, the risks, and the best practices are the first steps to getting started in a productive, compliant, and profitable direction.  These eBooks provide a great deal of guidance, enabling you to get started quickly.“

To download these free eBooks and find out how LuxSci can help with HIPAA compliance, click here.

How To Encourage Patient Consent To Email Marketing Without Feeling Slimy

Monday, March 20th, 2017

If email marketing is known to produce results across a variety of industries, why do some professionals feel uncomfortable with it?  Why do they feel “slimy”?  It is not uncommon for people to feel hesitant to engage in email marketing because it somehow feels “wrong” to them.    There are several factors at play in this limiting belief; in this article, we shall shed light on them to help dispel this feeling so that you can confidently get to work and grow your business, knowing that you are actually helping others.

Email Marketing

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17 Questions To Ask Yourself Before You Send A HIPAA-Compliant Marketing Email

Friday, March 10th, 2017

You’ve just been told that you need to rethink your entire email marketing system. Your attorney and compliance specialist are both telling that you need implement HIPAA-compliant email marketing.

Your starting point is to break down that goal into two components: business goals and HIPAA compliance. Your email marketing has to achieve your business goals like providing fast customer service and generating more appointments. Next, you need to put HIPAA compliant systems and processes in place.

Use these 17 questions to review your email marketing aligns with your business goals and HIPPA.

HIPAA-compliant email marketing

Image by Nick Youngson

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Case Study: Securely Email Medical Laboratory Results to Patients

Tuesday, April 7th, 2015

We count medical laboratories among our many customers.  They process lab tests for doctors and send the results to the patients via email.

Medical laboratories, while sometimes not HIPAA covered entities themselves, are Business Associates with Hospitals and doctors who are required to abide by HIPAA.  By the “transitive” nature of the HIPAA privacy laws, such Business Associates must take pains to abide by HIPAA security and privacy standards, protecting patient data, and ensuring confidentiality.

In order to send patients their results via email, these labs must use a HIPAA-complaint system that can send email to anyone with an email address.

This post describes how one large medical lab uses LuxSci’s SecureLine to safely deliver lab results to 1000s people every day.

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Case Study: Halloween Express Chooses LuxSci for Large Scale Seasonal Email Marketing

Monday, January 26th, 2015


Halloween Express
 is one of the most aggressive and dynamic Halloween chains in the United States. Started in 1990, Halloween Express has both company owned and franchised locations throughout the U.S. Their success is based on offering the largest selection of Halloween merchandise available anywhere.

Halloween Express chose LuxSci in 2014 for their massive seasonal email marketing needs.  LuxSci resolved the issues that they experienced with previous providers, saved them money, and enabled an extremely successful online campaign involving millions of email messages sent in a short period of time.

Halloween Express was very pleased that they could quickly scale up sending for the Halloween season, and then back off to a lower level for the rest of the year, without compromising their sending reputation.  They are so satisfied with their experience, that they are staying on for 2015 and are moving their business email services for their hundreds of employees over to LuxSci as well.

This is the story of Halloween Express’ timely switch to LuxSci’s dedicated High Volume SMTP Relaying service.

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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

You need to send millions of messages to your large opt-in mailing list over the upcoming holiday season.  You need these messages to go out pretty quickly and to not get blocked by your recipient ISPs so that the maximum number of your (potential) customers get your marketing messages and thus you can maximize your conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another provider that is excessively expensive, where delivery is sluggish, and/or where their messages are getting blacklisted or grey listed by their recipient’s systems.

Here we will share with you our standard prescription for solving this delivery dilemma once and for all.  There are multiple important factors involved, each of which will contribute to your success.

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Best Practices in Growing your Email Subscriber Base

Monday, April 14th, 2014

How can I legitimately maximize my email mailing list size?  Maybe I should just buy a subscriber list, that seems easy and quick!

Growing an email subscriber list is major concern for anyone doing email marketing, especially those just getting into it for the first time.  Most succumb to the slick sales pitches of those selling mailing lists … list of thousands to millions of subscribers.  Here we will provide you with some guidance on how to grow your list properly and enhance your email marketing campaigns.

What is wrong with my purchased list?

Where do you think the “subscribers” to these lists came from?

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Archive All Sent Marketing Email with the LuxSci High Volume Service

Thursday, January 23rd, 2014

Long available with LuxSci’s standard email services, users of LuxSci’s High Volume Bulk Outbound Email service can also have copies of all sent messages automatically BCC’ed to an email address of their choice (at any service provider to whom receipt of these messages is acceptable).

Collection of copies of all sent email messages is crucial for anyone who needs to have all sent email archived for backup, auditing, or compliance reasons.  If you are sending bulk email, transactional email, or marketing email in a healthcare context, HIPAA may apply and your messages all need to be archived.  The mass emailing must also be done in a HIPAA-compliant manner, such as using the LuxSci Premium High Volume sending services. 

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Why LuxSci’s Business Email Servers are Not on Blacklists

Monday, January 20th, 2014

LuxSci is serious about the quick and efficient delivery of all email sent by our clients. We take extra steps to ensure that our servers sending outbound email are not blacklisted.  Indeed, while it is impossible to never get on any blacklist (unless you are not sending email), our business and enterprise email hosting servers have very rarely been blocked; in theses cases, we have quickly re-routed email around the blocks to ensure delivery until the block is removed.

(Note that this article applies to our email hosting services, and not to our separate High Volume outbound email marketing service — which we run through separate servers and which we also monitor constantly to catch and remediate any possible blacklistsing).

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Should I Use a Regular Email Program for Email Marketing?

Tuesday, January 14th, 2014

When using a service, such as LuxSci High Volume,  to send hundreds of thousands or millions of email messages for legitimate email marketing purposes, one the the first questions customers have is “what email program do I use to send?”  They often assume that they can “just use Outlook” or some other desktop email program. But can they?

The answer is “Yes” …. and …. “no”  (e.g. it depends).  Here we will see the up and down sides of using a regular desktop email program for email marketing.  

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