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Posts Tagged ‘email marketing’

TLS Exclusive: HIPAA-compliant email marketing just got a whole lot better

Thursday, May 10th, 2018

If you are a healthcare organization and have to abide by HIPAA regulations, you may be struggling with HIPAA-compliant email marketing.  Besides getting patient consent, there is the whole concern that the marketing email messages need to be secured, as in many cases the marketing messages plus the addresses or list being used imply something about the recipients … something ePHI-related.

SMTP TLS Exclusive

It is a best practice to use a HIPAA-compliant email marketing service to send healthcare-related email marketing messages, newsletters, appointment reminder emails, etc.  Such a service signs the required HIPAA Business Associate Agreement with you, takes care of your data, and ensures that your email messages go securely to your recipients.

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Case Study: Securely Email Medical Laboratory Results to Patients

Thursday, February 1st, 2018

We count many medical laboratories among our customers.  They process lab tests for doctors and send the results to the patients via email.

Medical laboratories, while sometimes not HIPAA covered entities themselves, are Business Associates with Hospitals and doctors who are required to abide by HIPAA.  By the “transitive” nature of the HIPAA privacy laws, such Business Associates must take pains to abide by HIPAA security and privacy standards, protecting patient data, and ensuring confidentiality.

Medical labs use large scale secure email sending

In order to send patients their results via email, these labs must use a HIPAA-complaint system that can send email to anyone with an email address.

This post describes how one large medical lab uses LuxSci’s SecureLine to safely deliver lab results to 1000s people every day.

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17 Questions To Ask Yourself Before You Send A HIPAA-Compliant Marketing Email

Thursday, January 18th, 2018

You’ve just been told that you need to rethink your entire email marketing system. Your attorney and compliance specialist are both telling that you need to implement HIPAA-compliant email marketing.

Your starting point is to break down that goal into two components: business goals and HIPAA compliance. Your email marketing has to achieve your business goals like providing fast customer service and generating more appointments. Next, you need to put HIPAA compliant systems and processes in place.

Use these 17 questions to review your email marketing aligns with your business goals and HIPPA.

 

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HIPAA-Compliance eBook Series

Wednesday, May 31st, 2017

 

LUXSCI RELEASES FREE HIPAA-COMPLIANCE EBOOK SERIES

New series further explains secure email, texting, websites, web forms and email marketing.

BOSTON, MA – May 30, 2017 – LuxSci (www.luxsci.com), the HIPAA-compliant Internet and Email Security experts, have just released their 3-part eBook series on HIPAA-compliant communications, aimed at healthcare organizations in need of additional information to help them better understand the methods and technologies available for safeguarding their practice and protecting patient privacy.

In the first eBook, “HIPAA-Compliant Email Basics”, LuxSci discusses HIPAA and ePHI, the provisions of the HIPAA email security rule, risk analysis and the need for encryption, and take a closer look at Gmail and Google Apps.

The next eBook, “HIPAA-Compliant Website Basics”, defines what is required from HIPAA-compliant websites, website hosting, and web forms.

The final eBook, “HIPAA-Compliant Bulk Emailing Basics”, is a technical guide to email marketing and outlines best practices for list maintenance, large-scale sending strategies, IP reputation challenges, SPF and DKIM considerations, and HIPAA-compliance specifics.

Erik Kangas, Ph.D. and CEO of LuxSci says, “Online communications technologies are pervasive and they can really help a healthcare organization stay current and engaged.  Understanding the technologies, the risks, and the best practices are the first steps to getting started in a productive, compliant, and profitable direction.  These eBooks provide a great deal of guidance, enabling you to get started quickly.“

To download these free eBooks and find out how LuxSci can help with HIPAA compliance, click here.

How To Encourage Patient Consent To Email Marketing Without Feeling Slimy

Thursday, January 26th, 2017

If email marketing is known to produce results across a variety of industries, why do some professionals feel uncomfortable with it?  Why do they feel “slimy”?  It is not uncommon for people to feel hesitant to engage in email marketing because it somehow feels “wrong” to them.    There are several factors at play in this limiting belief; in this article, we shall shed light on them to help dispel this feeling so that you can confidently get to work and grow your business, knowing that you are actually helping others.

Email marketing

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