Tag: marketing email

Why You Should Separate Your Transactional and Your Marketing Email Sending

March 4, 2025

A typical healthcare organization sends at least two distinct classes of email messages: business or transactional emails and marketing emails. Transactonal email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the […]

Infrastructure Requirements for Marketing and Transactional Email

June 14, 2024

To design an appropriate email infrastructure, organizations must understand the types of emails they plan to send. Outside of regular business communications between colleagues, marketing and transactional emails are used to communicate externally with clients and customers. Although they are often lumped together, transactional and marketing emails serve different purposes and require different hardware configurations […]

New Feature: API Priority Queue

November 22, 2022

Maximize efficiency by employing our new email-sending prioritization features. Secure High Volume Email customers utilizing APIs for sending can now set a message priority to determine the order in which messages are sent out. What is the API Priority Queue Feature? This feature allows customers to set a priority on email messages sent via API. […]

New Feature: Custom Bounce Domains

July 26, 2022

LuxSci has introduced a new feature to improve reporting for bounced transactional and marketing messages. The new “Custom Bounce Domains” feature allows administrators to set a custom domain for bounce processing that will not break DMARC. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It protects users from forged emails and […]

Increasing Operational Efficiency with Email Automation

April 12, 2022

If you work in a busy healthcare practice, administrative tasks can create additional costs and barriers to care. Common communications like appointment reminders, billing statements, and other external messages take a lot of time to create and send. By automating these emails, it’s possible to increase operational efficiency and improve patient outcomes. What is Email […]