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Posts Tagged ‘bulk email’

Why You Should Separate Your Business and Your Marketing Email Sending

Tuesday, March 4th, 2025

A typical organization sends at least two distinct classes of email messages: business emails and marketing emails.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive them. These messages should not be delayed by any kind of spam filtering software, if possible.

Marketing emails are messages sent in bulk to many people at once. Examples of marketing messages include company newsletters, notifications of blog updates, promotions and ads, status notices, etc. You will need HIPAA compliant email marketing for this if you are marketing into the healthcare market

Separating your business and marketing emails can help ensure they are reliably delivered. Using different email servers and maybe even a unique domain name can improve your email deliverability. Here we will look at why.

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Tags: blacklist, bulk email, business email, deliverability, email marketing, high volume, marketing, marketing email, Transactional
Posted in Business Solutions, HIPAA Marketing
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Send Fast, Send More – High Volume Bulk Email Server Clusters

Wednesday, June 8th, 2022

LuxSci’s Secure High Volume bulk emailing service provides excellent deliverability for HIPAA-compliant mass mailings, including newsletters, appointment reminders, and other types of transactional emails. Using email server clusters is an effective way to send high volumes of email in a scalable manner.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to tens of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to handle large numbers of concurrent connections and process large mail queues quickly.

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Tags: bulk email, bulk mailing, cluster, dedicated server, deliverability, high volume, server, server cluster, speed, throughput
Posted in Business Solutions, HIPAA Marketing
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High Volume Bulk Email: Key Ingredients for Good Deliverability

Tuesday, August 3rd, 2021

How do you ensure your bulk emails have good deliverability?

Deliverability is key to anyone sending bulk emails like newsletters, announcements, or triggered notifications. As a provider of secure bulk email services, we constantly advise customers on how they can avoid having legitimate messages marked as spam and ensure that they are not blacklisted. In this article, we consolidate our advice for everyone’s benefit. Some tactics for good bulk email deliverability include: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

bulk email deliverability

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Tags: black list, bulk email, deliverability, dkim, feedback, high volume email, hipaa bulk email, opt in, opt out, spam, spf
Posted in Business Solutions, HIPAA Marketing, LuxSci Library: The Technical Side of Email
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How to Pick the Right Platform for High Volume Transactional Emails

Tuesday, June 12th, 2018

Many healthcare organizations prefer using email for business communication as it leaves a paper trail and can be a more secure solution than mobile messaging. When high volume transactional emails need to be sent every month, healthcare organizations face the challenge of ensuring that any financial and personally identifiable data sent by email is secured to avoid data misuse. The good news is that the email security challenge can be overcome by using a high bulk email platform that safeguards the confidentiality of the information.

Here’s what you should look for when selecting an email platform for transmitting large volumes of transactional information regularly:

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Tags: bulk email, bulk emailing, high volume email sending, high volume transactional email, hipaa bulk email
Posted in HIPAA Marketing, LuxSci Library: Email Programs and Devices
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LuxSci Announces: Secure Email Marketing

Friday, May 31st, 2013

WESTWOOD, MA, May 31, 2013 — LuxSci® announces the recent launch of Secure Email Marketing, a unique solution to combined need for email marketing, patient engagement, and patient communication while remaining fully HIPAA compliant.

LuxSci’s existing Secure High Volume mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is quick and easy to use and includes lots of reporting features. However, you still have to use some email program or service for composing your messages, managing your mailing lists, and managing their sending through the Secure High Volume API/SMTP sending service.  We have found that many customers do not have any tools for managing their bulk mailing campaigns and want a simple, powerful web-based system for this purpose.

The LuxSci Secure Email Marketing is just that, an extremely feature rich, web-based, email marketing service that can is plugged directly into LuxSci Secure High Volume, so that all of these messages are sent securely.

“Email marketing is a commodity — there are literally hundreds of companies that will happily help you send your marketing messages and track the success of your campaigns.   LuxSci’s Secure Marketing service is the only one to do all of that, but in the context of HIPAA compliance and ease of use.  This is a game changer for health care.” says Erik Kangas, CEO of LuxSci.

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Tags: api, bounces, bulk email, click tracking, email marketing, hipaa, mailer, smtp, spotlight, unsubscribe
Posted in Business Solutions, HIPAA Marketing, New Feature Announcements
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