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Posts Tagged ‘bulk email’

How to Pick the Right Platform for High Volume Transactional Emails

Tuesday, June 12th, 2018

Many healthcare organizations prefer using email for business communication as it leaves a paper trail and can be a more secure solution than mobile messaging. When high volume transactional emails need to be sent every month, healthcare organizations face the challenge of ensuring that any financial and personally identifiable data sent by email is secured to avoid data misuse. The good news is that the email security challenge can be overcome by using a high bulk email platform that safeguards the confidentiality of the information.

Here’s what you should look for when selecting an email platform for transmitting large volumes of transactional information regularly:

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High Volume Bulk Email: Key Ingredients for Good Deliverability

Monday, January 15th, 2018

How do you ensure your messages make it into your recipients’ INBOXes?

Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email.  As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit.  This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

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LuxSci Announces: Secure Email Marketing

Friday, May 31st, 2013

WESTWOOD, MA, May 31, 2013 — LuxSci® announces the recent launch of Secure Email Marketing, a unique solution to combined need for email marketing, patient engagement, and patient communication while remaining fully HIPAA compliant.

LuxSci’s existing Secure High Volume mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is quick and easy to use and includes lots of reporting features. However, you still have to use some email program or service for composing your messages, managing your mailing lists, and managing their sending through the Secure High Volume API/SMTP sending service.  We have found that many customers do not have any tools for managing their bulk mailing campaigns and want a simple, powerful web-based system for this purpose.

The LuxSci Secure Email Marketing is just that, an extremely feature rich, web-based, email marketing service that can is plugged directly into LuxSci Secure High Volume, so that all of these messages are sent securely.

“Email marketing is a commodity — there are literally hundreds of companies that will happily help you send your marketing messages and track the success of your campaigns.   LuxSci’s Secure Marketing service is the only one to do all of that, but in the context of HIPAA compliance and ease of use.  This is a game changer for health care.” says Erik Kangas, CEO of LuxSci.

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Why you should separate your business and your marketing email sending

Thursday, February 21st, 2013

A typical organization sends at least two very distinct classes of email messages: business email and marketing email.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people.  These messages are generally more time sensitive; it is very important that the recipients actually receive them; these messages should not be filtered by any kind of spam filtering software, if possible.

Marketing email messages are similar messages sent in bulk to many people at once.  Examples of these include newsletters, notifications of blog updates, promotions and ads, status notices, etc.

In order for your business email to be as reliable as possible, the marketing email should be sent separately, through separate servers and maybe even on a separate domain name.  Here we will look at why.

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High Volume Resellers Can Brand Their Own Bulk Email Service

Tuesday, July 17th, 2012

LuxSci’s High Volume Bulk Emailing service enables users to send mass emails with high speed, reliability, and deliverability.

Resellers purchase quantities of sending and distribute these to their customer accounts, charging their customers their own rates for sending and for any additional value adds that they provide.

Resellers typically do not want their customers to know that LuxSci provides the back-end mailing service that they are selling… they would much rather present their own service as their own brand.  With Private Labeling for High Volume accounts, LuxSci enables just that!

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