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Posts Tagged ‘spam’

High Volume Bulk Email: Key Ingredients for Good Deliverability

Tuesday, August 3rd, 2021

How do you ensure your bulk emails have good deliverability?

Deliverability is key to anyone sending bulk emails like newsletters, announcements, or triggered notifications. As a provider of secure bulk email services, we constantly advise customers on how they can avoid having legitimate messages marked as spam and ensure that they are not blacklisted. In this article, we consolidate our advice for everyone’s benefit. Some tactics for good bulk email deliverability include: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

bulk email deliverability

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8 Factors That Influence IP Reputation and Email Deliverability

Tuesday, May 25th, 2021

Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.”

This article explains some of the most common factors that affect your server’s IP reputation and email deliverability. Having a good IP reputation will help ensure your marketing messages are reaching your recipients.

Before diving in, check to see if you are on any common blacklists using mx toolbox.

ip reputation and email deliverability

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How do I fix the reputation of my IP address?

Tuesday, May 11th, 2021

It happens — you’re sending email messages without issue, and then suddenly emails are not being delivered, or they’re being flagged as spam. A little digging reveals that the problem is that your “IP reputation” is poor, and you need to fix it somehow.

improve reputation ip address

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Protecting Yourself from Email Web Beacons

Tuesday, July 7th, 2020

Web Beacons (a.k.a Tracking Pixels) are images in HTML-formatted email messages that, when viewed, tell the sender of the message that you read it.  This mechanism of obtaining essentially covert confirmation that (a) your email address is valid, (b) the email got past your filters, and (c) you actually read the message, is pervasively used by Spammers to identify what addresses are reading their messages.  It is also used by email marketers to hep them measure the success of their email campaigns.

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Save Yourself From “Yourself”: Stop Spam From Your Own Address

Friday, September 22nd, 2017

I just got junk email … from me!

It is surprisingly common for users to receive Spam email messages that appear to come from their own address (i.e. “joe@domain.com” gets a Spam email addressed so it appears to be from “joe@domain.com”).  We discussed this issue tangentially in a previous posting: Bounce Back & BackScatter Spam – “Who Stole My Email Address”?  However, many users wonder how this is even possible, while others are concerned if their Spam filters are not catching these messages.

How can Spammers use your email address to send Spam?

The way that email works at a fundamental level, there is very little validation performed on the apparent identity of the “Sender” of an email.  Just as you could mail a letter at the post office and write any return address on it, a Spammer can compose and send an email address with any “From” email address and name.  This is in fact extremely easy to do, and Spammers use this facility with almost every message that they send.

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