In the vast digital landscape, email has evolved from a simple means of communication to a critical component of business operations and personal interactions. However, email’s convenience and efficiency also open the door to many security threats, ranging from phishing attacks to spoofing. To fortify the defenses of your email infrastructure and protect your organization’s […]
Choosing a dedicated or shared IP address may seem like an inconsequential decision, but it can significantly impact the effectiveness of your patient engagement efforts. Learn why dedicated IP addresses are preferred for transactional and marketing emails in the healthcare industry. What is a Dedicated IP Address? An IP address is a string of unique […]
Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.” This article explains some of the most […]
It happens — you’re sending email messages without issue, and then suddenly emails are not being delivered, or they’re being flagged as spam. A little digging reveals that the problem is that your “IP reputation” is poor, and you need to fix it somehow.
Split Domain Routing (SDR) is a term used to describe how users with email addresses in the same domain can receive emails at two different email service providers. For example, let’s say the company domain is “my-doctors-on-call.com,” and you are moving your email from Email Service Provider X to LuxSci. You have doctors Joe and […]
