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Posts Tagged ‘ip’

8 Factors Governing your IP Reputation: Increasing Email Marketing Deliverability

Monday, January 12th, 2015

Getting your email marketing messages into your recipient’s INBOXes is key to a successful mailing campaign.  This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP Reputation.”

Here you can learn how to manage 8 factors that affect your server’s IP Reputation in order to maximize your reputation and increase the number of eyeballs that see your marketing email messages.

But first, you may want to check to see if you are on any common blacklists using mx toolbox.

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Why does my email server appear to be blacklisted by Barracuda?

Friday, May 18th, 2012

Sometimes you’ll get an email bounced back to you saying that your email server is blacklisted by Barracuda due to IP reputation even though you know your server is not blacklisted. An example of one such bounce is listed below.

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