8 Factors That Influence IP Reputation and Email Deliverability
Tuesday, May 25th, 2021Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.”
This article explains some of the most common factors that affect your server’s IP reputation and email deliverability. Having a good IP reputation will help ensure your marketing messages are reaching your recipients.
Before diving in, check to see if you are on any common blacklists using mx toolbox.
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Sometimes you’ll get an email bounced back to you saying that your email server is blacklisted by Barracuda due to IP reputation even though you know your server is not blacklisted. An example of one such bounce is listed below. 
