" reputation Archives - LuxSci FYI Blog: Learn about HIPAA email encryption, secure email encryption, and more
LUXSCI

Posts Tagged ‘reputation’

How do I fix the reputation of my IP address?

Tuesday, April 19th, 2016


It happens — you’re sending email messages without issue, and then suddenly they’re not being delivered, or they’re being tagged as spam.  A little digging reveals that the problem is that your “IP reputation” is now poor, and you need to fix it somehow.

This is our latest “Ask Erik” question, from Angelo Correa or Living Legacy, Inc.

How do I fix the reputation of my IP address?

What is IP Reputation?

Email service providers (e.g. AOL, Gmail, LuxSci) and email filtering systems (e.g. Barracuda, McAfee, Proofpoint, SenderScore) collaborate on and track the sending of unwanted email in order to reduce the blight of email spam that continues to plague the Internet.  Some of the significant factors that they track include:

  1. Quantity of email sent from your IP address
  2. The spam-like characteristics of these messages (based on spam filter analysis)
  3. The number of spam complaints by recipients of these messages
  4. The number of messages sent to invalid recipients or honey pots. Honey pots are email addresses that do not belong to real people and only exist as traps for senders who have acquired these email addresses via web site scraping or some other illegitimate manner.

Put together, these factors end up determining the reputation of that IP address with respect to the sending of email messages.  If the reputation becomes poor, then spam filters will start to quarantine or reject your messages, resulting in poor deliverability.

Read the rest of this post »

8 Factors Governing your IP Reputation: Increasing Email Marketing Deliverability

Monday, January 12th, 2015

Getting your email marketing messages into your recipient’s INBOXes is key to a successful mailing campaign.  This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP Reputation.”

Here you can learn how to manage 8 factors that affect your server’s IP Reputation in order to maximize your reputation and increase the number of eyeballs that see your marketing email messages.

But first, you may want to check to see if you are on any common blacklists using mx toolbox.

Read the rest of this post »

Why does my email server appear to be blacklisted by Barracuda?

Friday, May 18th, 2012

Sometimes you’ll get an email bounced back to you saying that your email server is blacklisted by Barracuda due to IP reputation even though you know your server is not blacklisted. An example of one such bounce is listed below.

Read the rest of this post »

LUXSCI