High Volume Bulk Email: Key Ingredients for Good Deliverability
Tuesday, August 3rd, 2021How do you ensure your bulk emails have good deliverability?
Deliverability is key to anyone sending bulk emails like newsletters, announcements, or triggered notifications. As a provider of secure bulk email services, we constantly advise customers on how they can avoid having legitimate messages marked as spam and ensure that they are not blacklisted. In this article, we consolidate our advice for everyone’s benefit. Some tactics for good bulk email deliverability include: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.
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Sometimes you’ll get an email bounced back to you saying that your email server is blacklisted by Barracuda due to IP reputation even though you know your server is not blacklisted. An example of one such bounce is listed below. 
