" deliverability Archives - LuxSci

Posts Tagged ‘deliverability’

8 Factors That Influence IP Reputation and Email Deliverability

Tuesday, May 25th, 2021

Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.”

This article explains some of the most common factors that affect your server’s IP reputation and email deliverability. Having a good IP reputation will help ensure your marketing messages are reaching your recipients.

Before diving in, check to see if you are on any common blacklists using mx toolbox.

ip reputation and email deliverability

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Why You Should Separate Your Business and Your Marketing Email Sending

Tuesday, May 4th, 2021

A typical organization sends at least two distinct classes of email messages: business emails and marketing emails.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive them. These messages should not be delayed by any kind of spam filtering software, if possible.

Marketing emails are messages sent in bulk to many people at once. Examples of marketing messages include company newsletters, notifications of blog updates, promotions and ads, status notices, etc.

Separating your business and marketing emails can help ensure they are reliably delivered. Using different email servers and maybe even a unique domain name can improve your email deliverability. Here we will look at why.

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High Volume Bulk Email: Key Ingredients for Good Deliverability

Monday, January 15th, 2018

How do you ensure your messages make it into your recipients’ INBOXes?

Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email.  As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit.  This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

You need to send millions of messages to your large opt-in mailing list over the upcoming holiday season. You need these messages to go out pretty quickly and to not get blocked by your recipient ISPs so that the maximum number of your (potential) customers get your marketing messages and thus you can maximize your conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another provider that is excessively expensive, where delivery is sluggish, and/or where their messages are getting blacklisted or grey listed by their recipient’s systems.

Here we will share with you our standard prescription for solving this delivery dilemma once and for all. There are multiple important factors involved, each of which will contribute to your success.

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Send Fast, Send More – High Volume Bulk Email Server Clusters

Friday, June 29th, 2012

LuxSci’s High Volume bulk emailing service provides excellent deliverability for legitimate mass mailings — e.g. newsletters, transactional email messages, announcements, etc.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to 10s of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to be able to handle large numbers of concurrent connections and to process large mail queues quickly.  There are several ways to go about this:

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