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Posts Tagged ‘deliverability’

High Volume Bulk Email: Key Ingredients for Good Deliverability

Monday, January 15th, 2018

How do you ensure your messages make it into your recipients’ INBOXes?

Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email.  As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit.  This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

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8 Factors Governing your IP Reputation: Increasing Email Marketing Deliverability

Monday, January 12th, 2015

Getting your email marketing messages into your recipient’s INBOXes is key to a successful mailing campaign.  This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP Reputation.”

Here you can learn how to manage 8 factors that affect your server’s IP Reputation in order to maximize your reputation and increase the number of eyeballs that see your marketing email messages.

But first, you may want to check to see if you are on any common blacklists using mx toolbox.

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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

You need to send millions of messages to your large opt-in mailing list over the upcoming holiday season.  You need these messages to go out pretty quickly and to not get blocked by your recipient ISPs so that the maximum number of your (potential) customers get your marketing messages and thus you can maximize your conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another provider that is excessively expensive, where delivery is sluggish, and/or where their messages are getting blacklisted or grey listed by their recipient’s systems.

Here we will share with you our standard prescription for solving this delivery dilemma once and for all.  There are multiple important factors involved, each of which will contribute to your success.

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Best Practices in Growing your Email Subscriber Base

Monday, April 14th, 2014

How can I legitimately maximize my email mailing list size?  Maybe I should just buy a subscriber list, that seems easy and quick!

Growing an email subscriber list is major concern for anyone doing email marketing, especially those just getting into it for the first time.  Most succumb to the slick sales pitches of those selling mailing lists … list of thousands to millions of subscribers.  Here we will provide you with some guidance on how to grow your list properly and enhance your email marketing campaigns.

What is wrong with my purchased list?

Where do you think the “subscribers” to these lists came from?

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Email Marketing: Low hanging fruit for increased ROI

Friday, December 6th, 2013

Email MarketingMarketing is central to every business’ success.  Email Marketing is one of the most used and least expensive marketing tools available today.  Why?

  1. Most of your current and prospective customers are online and have email.
  2. The cost of sending mass email marketing messages is extremely low.
  3. Messages can be tailored and targeted to specific audiences, vastly increasing response rates.

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