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Posts Tagged ‘deliverability’

8 Factors Governing your IP Reputation: Increasing Email Marketing Deliverability

Monday, January 12th, 2015

Getting your email marketing messages into your recipient’s INBOXes is key to a successful mailing campaign.  This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP Reputation.”

Here you can learn how to manage 8 factors that affect your server’s IP Reputation in order to maximize your reputation and increase the number of eyeballs that see your marketing email messages.

But first, you may want to check to see if you are on any common blacklists using mx toolbox.

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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

You need to send millions of messages to your large opt-in mailing list over the upcoming holiday season.  You need these messages to go out pretty quickly and to not get blocked by your recipient ISPs so that the maximum number of your (potential) customers get your marketing messages and thus you can maximize your conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another provider that is excessively expensive, where delivery is sluggish, and/or where their messages are getting blacklisted or grey listed by their recipient’s systems.

Here we will share with you our standard prescription for solving this delivery dilemma once and for all.  There are multiple important factors involved, each of which will contribute to your success.

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Best Practices in Growing your Email Subscriber Base

Monday, April 14th, 2014

How can I legitimately maximize my email mailing list size?  Maybe I should just buy a subscriber list, that seems easy and quick!

Growing an email subscriber list is major concern for anyone doing email marketing, especially those just getting into it for the first time.  Most succumb to the slick sales pitches of those selling mailing lists … list of thousands to millions of subscribers.  Here we will provide you with some guidance on how to grow your list properly and enhance your email marketing campaigns.

What is wrong with my purchased list?

Where do you think the “subscribers” to these lists came from?

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Email Marketing: Low hanging fruit for increased ROI

Friday, December 6th, 2013

Email MarketingMarketing is central to every business’ success.  Email Marketing is one of the most used and least expensive marketing tools available today.  Why?

  1. Most of your current and prospective customers are online and have email.
  2. The cost of sending mass email marketing messages is extremely low.
  3. Messages can be tailored and targeted to specific audiences, vastly increasing response rates.

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High Volume Bulk Email: Key Ingredients for Good Deliverability

Monday, October 14th, 2013

How do you ensure your messages make it into your recipients’ INBOXes?

Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email.  As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit.  This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

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Why you should separate your business and your marketing email sending

Thursday, February 21st, 2013

A typical organization sends at least two very distinct classes of email messages: business email and marketing email.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people.  These messages are generally more time sensitive; it is very important that the recipients actually receive them; these messages should not be filtered by any kind of spam filtering software, if possible.

Marketing email messages are similar messages sent in bulk to many people at once.  Examples of these include newsletters, notifications of blog updates, promotions and ads, status notices, etc.

In order for your business email to be as reliable as possible, the marketing email should be sent separately, through separate servers and maybe even on a separate domain name.  Here we will look at why.

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Send Fast, Send More – High Volume Bulk Email Server Clusters

Friday, June 29th, 2012

LuxSci’s High Volume bulk emailing service provides excellent deliverability for legitimate mass mailings — e.g. newsletters, transactional email messages, announcements, etc.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to 10s of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to be able to handle large numbers of concurrent connections and to process large mail queues quickly.  There are several ways to go about this:

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Sent Email Delivery Tracking Reports Have Arrived

Monday, November 14th, 2011

What happened to that email message that I sent 3 days ago?  It “never arrived!”.

Our Support team fields this kind of question on a daily basis.  Usually the message never arrived because the address was misspelled, the message was never actually sent, or it was filtered by the recipient’s servers.  There are many other reasons why messages “disappear” as well.

Customers sending email to mailing lists (e.g. those using LuxSci High Volume services), often want an easy way to find out what addresses failed and why, and to know for sure what messages were delivered properly.

Now, LuxSci customers can see for themselves exactly what messages have been sent and track them to learn what the disposition of any particular message to any recipient is at any time.  The new reporting tools are fast, easy, and no longer require the assistance of Support.

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How to Avoid Public Cloud Server Email Blacklists

Monday, May 2nd, 2011

The deliverability of email messages sent from public cloud servers is a real problem. Public cloud servers are generally on black lists and grey lists and there is not much that can be done to prevent that …. it’s the nature of the public cloud.

If you need to send outbound email from a public cloud server, you can sidestep blacklisting  and improve deliverability by using an outbound email service and smarthosting your messages though “clean” non-cloud servers.  In short:

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