" deliverability Archives - LuxSci

Posts Tagged ‘deliverability’

High Volume Bulk Email: Key Ingredients for Good Deliverability

Monday, January 15th, 2018

How do you ensure your messages make it into your recipients’ INBOXes?

Deliverability is key to anyone sending newsletters, announcements, notifications, or any other type of bulk email.  As a provider of premium and bulk email services, we constantly advise customers on how they can legitimately avoid having messages marked as spam and ensure that they are not black listed. In this article, we consolidate our advice for everyone’s benefit.  This includes: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

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8 Factors Governing your IP Reputation: Increasing Email Marketing Deliverability

Monday, January 12th, 2015

Getting your email marketing messages into your recipient’s INBOXes is key to a successful mailing campaign.  This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP Reputation.”

Here you can learn how to manage 8 factors that affect your server’s IP Reputation in order to maximize your reputation and increase the number of eyeballs that see your marketing email messages.

But first, you may want to check to see if you are on any common blacklists using mx toolbox.

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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

You need to send millions of messages to your large opt-in mailing list over the upcoming holiday season.  You need these messages to go out pretty quickly and to not get blocked by your recipient ISPs so that the maximum number of your (potential) customers get your marketing messages and thus you can maximize your conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another provider that is excessively expensive, where delivery is sluggish, and/or where their messages are getting blacklisted or grey listed by their recipient’s systems.

Here we will share with you our standard prescription for solving this delivery dilemma once and for all.  There are multiple important factors involved, each of which will contribute to your success.

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Why you should separate your business and your marketing email sending

Thursday, February 21st, 2013

A typical organization sends at least two very distinct classes of email messages: business email and marketing email.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people.  These messages are generally more time sensitive; it is very important that the recipients actually receive them; these messages should not be filtered by any kind of spam filtering software, if possible.

Marketing email messages are similar messages sent in bulk to many people at once.  Examples of these include newsletters, notifications of blog updates, promotions and ads, status notices, etc.

In order for your business email to be as reliable as possible, the marketing email should be sent separately, through separate servers and maybe even on a separate domain name.  Here we will look at why.

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Send Fast, Send More – High Volume Bulk Email Server Clusters

Friday, June 29th, 2012

LuxSci’s High Volume bulk emailing service provides excellent deliverability for legitimate mass mailings — e.g. newsletters, transactional email messages, announcements, etc.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to 10s of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to be able to handle large numbers of concurrent connections and to process large mail queues quickly.  There are several ways to go about this:

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