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Posts Tagged ‘opt in’

High Volume Bulk Email: Key Ingredients for Good Deliverability

Tuesday, August 3rd, 2021

How do you ensure your bulk emails have good deliverability?

Deliverability is key to anyone sending bulk emails like newsletters, announcements, or triggered notifications. As a provider of secure bulk email services, we constantly advise customers on how they can avoid having legitimate messages marked as spam and ensure that they are not blacklisted. In this article, we consolidate our advice for everyone’s benefit. Some tactics for good bulk email deliverability include: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

bulk email deliverability

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Tags: black list, bulk email, deliverability, dkim, feedback, high volume email, hipaa bulk email, opt in, opt out, spam, spf
Posted in Business Solutions, Email Marketing, LuxSci Library: The Technical Side of Email
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Opt-In Email Encryption is Too Risky for HIPAA Compliance

Tuesday, July 11th, 2017

A majority of companies that offer email encryption for HIPAA compliance allow senders to “opt-in” to encryption on a message-by-message basis. If the sender “does nothing special” then the email will be sent in the normal/insecure manner of email. If the sender explicitly checks a box or types a keyword in the body or subject of the message, then it will be encrypted and HIPAA-compliant.

Opt-in encryption is desirable because it is “easy.” End users don’t want any extra work and don’t want encryption requirements to slow them down, especially if many of their messages do not contain PHI. It is “good for usability” and thus easy to sell.

Cybersecurity opt-in email encryption

However, opt-in encryption is a very bad idea with the inception of the HIPAA Omnibus rule. Opt-in encryption imposes a large amount of risk on an organization, which grows exponentially with the size of the organization. Organizations are responsible for the mistakes and lapses of their employees. Accidentally sending unencrypted emails with PHI is an automatic breach with serious penalties.

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Tags: email, encrypted email, hipaa, hipaa compliance, omnibus, omnibus rule, opt in, opt out, phi, reportable, secureline, unencrypted, usability
Posted in LuxSci Library: HIPAA
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Are you Minimizing your Risk by using the Next Generation of Opt In Email Encryption?

Friday, September 11th, 2015

We have long held that leaving it to each sender/employee to properly enable encryption for each sensitive message (a.k.a “Opt In Encryption”) is too risky.  Why? Any mistake or oversight immediately equals a breach and liability.

Instead, LuxSci has always promoted use of “Opt Out Encryption,” in which the account default is to encrypt everything unless the sender specifically indicates that the message is not sensitive.  The risk with Opt Out Encryption is very much smaller than with Opt In.  (See Opt-In Email Encryption is too Risky for HIPAA Compliance).

The problem is: many companies use Opt In Encryption because it is convenient when sending messages without sensitive information — you just send these messages “as usual,”  without forethought.  These companies are trading large risks in return for conveniences.

LuxSci has solved the “Opt In vs. Opt Out” conundrum with its SecureLine Email Encryption Service.  You could say that SecureLine enables the “Next Generation” of Opt In Email Encryption — combining both usability and security.

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Tags: breach, compliance, email encryption, glba, hipaa, opt in, opt out, pgp, s/mime, secureline, tls, TLS-Only
Posted in LuxSci Library: HIPAA, LuxSci Library: Security and Privacy
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