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Posts Tagged ‘hipaa bulk email’

Transactional/Bulk email with ePHI in It? What to do about HIPAA

Thursday, August 29th, 2013

Case in pointA medical lab that needs/wants to send test results to patients via email.  This is:

  • Bulk email … possibly 100s or 1000s of messages/day
  • Transactional … every message is important and unique.
  • ePHI … every message contains private health information governed by HIPAA

Customers that have approached us looking for solutions for scenarios like this and others (e.g. medical news, appointment updates and reminders, etc.) have had problems managing this kind of electronic messaging because:

  1. Their own ISPs put limits on the maximum number of messages they can send in a day
  2. Most email marketing solutions and bulk mailing solutions do not have a HIPAA bulk email compliance component and thus are completely useless for sending ePHI of any kind.
  3. All messages must be encrypted in a HIPAA compliant way, making in house solutions difficult, especially when combined with #1.

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HIPAA Compliant Email Marketing

Wednesday, June 12th, 2013

Customers are constantly referred to us with a specific requirement: The need to send newsletters, marketing materials, or semi-bulk email messages … but in a HIPAA compliant way.

Typically,  it is not just the HIPAA-compliant sending that they need (e.g. as provided by our Premium High Volume service), they also need a user interface for composing the messages, sending, tracking opens and clicks, etc.  It turns out that the vast majority of email marketing systems out there do not offer compliant sending, nor do they offer a compliant campaign management and tracking interface.  This makes it very difficult for organizations in the health care sector, and all of their business associates, to use email marketing effectively when PHI may be involved.

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