Healthcare marketing is essential to growing your business successfully, but when you work in a regulated space such as healthcare, there are serious HIPAA compliance considerations that must be adhered to. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to […]
If you are subject to HIPAA regulations think twice before sending off that marketing email blast to your customers. If your emails contain ePHI, stop and make sure you are using a HIPAA compliant email marketing automation platform before sending. Not all email marketing platforms were designed with HIPAA marketing in mind. In fact, it […]
Email sometimes seems like magic because of how quickly messages are transmitted across the internet. While the rapid delivery speeds justify this presumption, a lot must happen for an email to reach you. Email sending relies on a protocol called the Simple Mail Transfer Protocol (SMTP) to make its way across the internet to your recipient’s […]
SMTP TLS encryption is popular because it provides adequate data protection without creating a complicated user experience for email recipients. Sometimes, though, the experience is too seamless, and recipients may wonder if the message was protected at all. Luckily, there is a way to tell if an email was encrypted using TLS. To see if […]
Sending HIPAA-compliant emails is easy when you use an encryption solution like LuxSci. But what happens when someone replies to an encrypted message? Are the replies also secure? This is primarily a concern when using SMTP TLS as a secure means of email delivery. This article will explain how messages are sent securely, how replies […]
