If you are subject to HIPAA regulations think twice before sending off that marketing email blast to your customers. If your emails contain ePHI, stop and make sure you are using a HIPAA compliant email marketing automation platform before sending. Not all email marketing platforms were designed with HIPAA marketing in mind. In fact, it […]
Email is an essential channel for most marketers but for healthcare they must use HIPAA compliant email marketing. HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of […]
As a followup to our blog on Quasi-HIPAA Compliance, Erik recently had the chance discuss the topic in a podcast with Jason Karn of Total HIPAA. They touched on some key topics including: What exactly is “Quasi-HIPAA” compliance? What are some common gaps in Business Associate Agreements (BAA)? What are some best practices when choosing […]
Are your organization’s service providers HIPAA compliant, or are they only quasi-HIPAA compliant? What do we mean? Okay, we’ll be honest – quasi-HIPAA compliant isn’t an accepted term yet – but it should be. When we talk about quasi-compliance, we’re referring to setups and services that look HIPAA-compliant and share some of the features; however, they […]
