Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]
If you are subject to HIPAA regulations think twice before sending off that marketing email blast to your customers. If your emails contain ePHI, stop and make sure you are using a HIPAA compliant email marketing automation platform before sending. Not all email marketing platforms were designed with HIPAA marketing in mind. In fact, it […]
Email is an essential channel for most marketers but for healthcare they must use HIPAA compliant email marketing. HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of […]
HIPAA compliant email marketing is one of the most effective ways to communicate with patients. However, health care providers have long avoided it because of HIPAA concerns related to any form of HIPAA marketing. In this article, we will provide a few examples of how to use email marketing to engage patients and increase ROI. […]
Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]
