Healthcare marketing is essential to growing your business successfully, but when you work in a regulated space such as healthcare, there are serious HIPAA compliance considerations that must be adhered to. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to […]
Email is an essential channel for most marketers but for healthcare they must use HIPAA compliant email marketing. HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of […]
It is common to receive calls and text messages from pharmacies reminding us that it is time to pick up or renew our prescriptions for drugs or other medical items. Have you ever wondered if these prescription notifications are HIPAA-compliant? Just because every pharmacy seems to send them, it doesn’t mean they are aware of […]
Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods. This may seem frustrating because text and […]
