Email is an essential channel for most marketers but for healthcare they must use HIPAA compliant email marketing. HIPAA regulations raise many questions for healthcare marketers who need to execute email marketing campaigns without violating patient privacy. HIPAA is a complicated law that offers a lot of guidance but does not require the use of […]
Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods. This may seem frustrating because text and […]
We have scoured the internet for real-life examples of emails in medical scenarios to convince our readers of our points in past posts about the perils and pitfalls of using unencrypted emails for communications. Email is one of the oldest (some even refer to it as “legacy”) tools in our always-connected, digital world. However, its use […]
