In today’s increasingly digital world, email is often overlooked as a channel for patient engagement. Email may not appear to be as innovative or exciting as texting, video conferencing, or mobile applications. Nevertheless, email is a powerful tool that remains widely popular and accessible to most of the population, making it an essential channel for […]
Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of compliance requirements for HIPAA marketing. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals. 1. Define Your Campaign Goals The success of any email marketing campaign depends […]
Incorporating HIPAA compliant email marketing into healthcare marketing practices offers a powerful avenue to engage patients and promote services by using a specifically designed healthcare marketing solution that is 100% HIPAA compliant. It is imperative to ensure that email marketing communications comply with the Health Insurance Portability and Accountability Act (HIPAA) to protect patient privacy […]
Our HIPAA compliance checklist was designed to help organizations understand their obligations under the law. The checklist items are not a complete list, just a starting point for your compliance program. HIPAA requires a yearly risk analysis to identify new vulnerabilities. Any business process change or new technology usage introduces new risk into an organization’s […]
If you are building a new environment that must comply with HIPAA, you may be surprised to find that the HIPAA compliant infrastructure requirements do not require the use of any specific technology. This provides a lot of flexibility for developers and architects but can also introduce risk if you are unfamiliar with the compliance […]
