High volume email sending is essential to the business operations of many different companies. Whether these emails involve onboarding messages to new users, form a crucial part of an organization’s marketing strategy, or are sent for a wide range of other purposes, they are often a core component of how a company spreads necessary information.
If the suitable systems aren’t in place, high volume email can go down. This stops all transactional and marketing emails from being sent, which can cause delays or disruptions to business operations. These outages can have significant effects on a company’s bottom line.
If critical email systems cannot go down, then a high availability, high volume email system needs to be in place. This creates redundancy to keep systems online in case of an outage.
What Is High Availability?
As we discussed above, the goal of high availability is to keep an organization’s email up and running as much as possible. This is known as high availability, an engineering term applied to many systems, especially in computing.
High availability is commonly used when talking about websites–a high availability service has redundancies in place that keep a website online, even if the main server fails. In addition to the server that hosts the site itself, high availability web apps also need high availability MySQL so that databases are still accessible if the main server that hosts them goes down.
These high availability services are critical for businesses that cannot perform their core functions if their websites or databases go offline.
If a high availability service isn’t used and there aren’t redundancies in place, outages to the servers will force the site down. This means that customers will no longer be able to access the platform or some of the site’s essential services.
It’s not just websites and web services that can go down. If a company’s high volume email doesn’t use a high availability infrastructure, it can go down when a server fails. This grinds all of an organization’s email to a halt, delaying or disrupting its marketing and transactional emails.
If these emails aren’t sent and received by customers, the company won’t be able to perform many of its necessary business functions until the server comes back online. This can lead to the loss of customers, increased complaints, reduced sales, and many other serious problems. With this in mind, high availability high volume email services are critical for any organization that relies on its email to perform its core functions.
Why Do Systems Go Down?
Some of the most common reasons that online systems go down include:
- Hardware failures bringing down critical components such as the memory, CPU, or power.
- Crashes or bugs in an operating system or other software.
- DDoS and other attacks against the server.
- Excessive amounts of traffic.
- Failure of the network.
- Overloading the network.
- Failures at the data center, including human error or power outages.
How Can Load Balancing Help to Give You High Availability High Volume Email?
As we discussed above, there are many reasons services could go offline. These causes of failure are inevitable, and they can occur at random. If the organization’s high volume email needs to be operational as much as possible, put redundancies in place to take over when these inevitable failures happen.
A core component of this is load balancing, which shares the workload between servers. This boosts the capacity, allowing servers to share the volume with others when they get overwhelmed by traffic. Load balancers can also detect server failures and automatically redirect traffic to healthy servers when necessary. When high volume email services are equipped with load balancing, they will continue to send emails even when a server in the cluster goes down.
Many providers have their servers and load balancers in the same place, making it easier to operate but creating additional risks. If everything is located in the same data center, a failure at the data center or in the network can still bring the email system down. Load balancing won’t help if the servers’ data center goes down because of a power outage or extreme weather.
At LuxSci, we offer a more robust alternative by placing servers in separate data centers in the same geographic region. Having servers in different physical locations makes high volume email services far more resistant to going offline. Even if one data center fails, there will be backups online at other sites.
High Availability MySQL For High Volume Email
High volume email requires databases for tracking, logging, and other purposes. If the database goes down, so does the ability to send transactional and marketing emails. If high volume email is critical to business operations, high availability databases should also be put in place.
LuxSci’s solution is its regional high availability MySQL service. This offering includes a cluster of Enterprise MySQL servers, each located in separate locations within the same geographic region. It automatically replicates the databases across all servers, with features including automated:
- Failover and recovery
- Zero-downtime system
- Software updates
Our high availability MySQL service is excellent for organizations that rely on their high volume email for business operations because it makes databases extremely resistant to going offline. It’s a solution that can help organizations survive the failure of a data center all maintaining HIPAA compliance.
Together with LuxSci’s high availability load balancers, our high availability MySQL makes bulk email systems incredibly resistant to downtime.
LuxSci’s High Availability High Volume Email Solution
High availability services are highly recommended if marketing and transactional emails are critical to an organization’s operations. When you consider the costs of the service going down, it’s best to choose a solution that offers high availability.
Nothing will stop systems from failing, but with redundancies such as high availability load balancers and MySQL in place, we can ensure common failures don’t impact your business. Contact us now to find out more on how LuxSci’s offerings can help to keep high volume email systems online as much as possible.
