Tag: online tracking

What Makes A HIPAA Compliant Website?

March 8, 2025

In this article, we review the requirements for what makes a HIPAA compliant website and what you need to do to ensure your website is compliant. The recent focus on tracking pixels and analytics codes by enforcement agencies has many healthcare organizations reassessing their website security and compliance. As technology has evolved over the past […]

How Online Tracking Technologies & Data Collection Threaten Patient Privacy

October 10, 2023

Many healthcare marketers use online tracking technologies to gather user information as they interact with a website or mobile application. After several breaches tied to improper uses of third-party tracking pixels, the Department of Health and Human Services has clarified that data collected via online tracking technologies are often PHI and must be secured according […]