LuxSci is introducing a new email tagline feature to inform recipients that email messages are secured. This helps build trust and increase confidence with less tech-savvy recipients who do not understand how email encryption works.
TLS encryption is now widely supported by the most popular email providers. As a result, more organizations are choosing to send emails containing sensitive data with TLS encryption. There are a few reasons for this:
- TLS encryption is permitted under HIPAA and most compliance regulations.
- It’s easier to use and does not require recipients to log in to portals to access their messages.
- The open and response rates are higher on TLS encrypted messages.
However, using only TLS to encrypt emails can be confusing to the laypeople receiving them. While it’s easy to use and “invisible,” that can be concerning when transmitting sensitive information. If it looks like a regular email, recipients may be concerned that the organization does not care about the security of their personal information. This perception can negatively impact the business and dissuade people from using digital channels.
Introducing a New Email Tagline
For these reasons, all Email Hosting, Secure Connector, Secure High Volume Email, and Secure Marketing customers who send emails encrypted via SecureLine will have a small tagline at the bottom of the email that indicates the message is secure. It looks like this:
This tagline builds trust and lets the recipient know that the company has taken steps to secure sensitive data. If you are an existing customer, visit your email settings or contact Customer Support to enable this feature. New customers will automatically have the tagline enabled when sending SecureLine encrypted emails.