There are many best practices for ensuring optimal deliverability when sending email messages. One critical factor in deliverability is IP reputation. However, how can you build a good reputation when using a brand-new server and IP address? This article will explain how to warm up an IP address to build a good reputation and improve email deliverability.
Read the rest of this post »
LuxSci’s Secure High Volume bulk emailing service provides excellent deliverability for HIPAA-compliant mass mailings, including newsletters, appointment reminders, and other types of transactional emails. Using email server clusters is an effective way to send high volumes of email in a scalable manner.
It is often the case that customers require either:
In either case, the mail server needs to handle large numbers of concurrent connections and process large mail queues quickly.
Read the rest of this post »
High volume email sending is essential to the business operations of many different companies. Whether these emails involve onboarding messages to new users, form a crucial part of an organization’s marketing strategy, or are sent for a wide range of other purposes, they are often a core component of how a company spreads necessary information.
If the suitable systems aren’t in place, high volume email can go down. This stops all transactional and marketing emails from being sent, which can cause delays or disruptions to business operations. These outages can have significant effects on a company’s bottom line.
If critical email systems cannot go down, then a high availability, high volume email system needs to be in place. This creates redundancy to keep systems online in case of an outage.
As we discussed above, the goal of high availability is to keep an organization’s email up and running as much as possible. This is known as high availability, an engineering term applied to many systems, especially in computing.
High availability is commonly used when talking about websites–a high availability service has redundancies in place that keep a website online, even if the main server fails. In addition to the server that hosts the site itself, high availability web apps also need high availability MySQL so that databases are still accessible if the main server that hosts them goes down.
These high availability services are critical for businesses that cannot perform their core functions if their websites or databases go offline.
If a high availability service isn’t used and there aren’t redundancies in place, outages to the servers will force the site down. This means that customers will no longer be able to access the platform or some of the site’s essential services.
It’s not just websites and web services that can go down. If a company’s high volume email doesn’t use a high availability infrastructure, it can go down when a server fails. This grinds all of an organization’s email to a halt, delaying or disrupting its marketing and transactional emails.
If these emails aren’t sent and received by customers, the company won’t be able to perform many of its necessary business functions until the server comes back online. This can lead to the loss of customers, increased complaints, reduced sales, and many other serious problems. With this in mind, high availability high volume email services are critical for any organization that relies on its email to perform its core functions.
Some of the most common reasons that online systems go down include:
As we discussed above, there are many reasons services could go offline. These causes of failure are inevitable, and they can occur at random. If the organization’s high volume email needs to be operational as much as possible, put redundancies in place to take over when these inevitable failures happen.
A core component of this is load balancing, which shares the workload between servers. This boosts the capacity, allowing servers to share the volume with others when they get overwhelmed by traffic. Load balancers can also detect server failures and automatically redirect traffic to healthy servers when necessary. When high volume email services are equipped with load balancing, they will continue to send emails even when a server in the cluster goes down.
Many providers have their servers and load balancers in the same place, making it easier to operate but creating additional risks. If everything is located in the same data center, a failure at the data center or in the network can still bring the email system down. Load balancing won’t help if the servers’ data center goes down because of a power outage or extreme weather.
At LuxSci, we offer a more robust alternative by placing servers in separate data centers in the same geographic region. Having servers in different physical locations makes high volume email services far more resistant to going offline. Even if one data center fails, there will be backups online at other sites.
High volume email requires databases for tracking, logging, and other purposes. If the database goes down, so does the ability to send transactional and marketing emails. If high volume email is critical to business operations, high availability databases should also be put in place.
LuxSci’s solution is its regional high availability MySQL service. This offering includes a cluster of Enterprise MySQL servers, each located in separate locations within the same geographic region. It automatically replicates the databases across all servers, with features including automated:
Our high availability MySQL service is excellent for organizations that rely on their high volume email for business operations because it makes databases extremely resistant to going offline. It’s a solution that can help organizations survive the failure of a data center all maintaining HIPAA compliance.
Together with LuxSci’s high availability load balancers, our high availability MySQL makes bulk email systems incredibly resistant to downtime.
High availability services are highly recommended if marketing and transactional emails are critical to an organization’s operations. When you consider the costs of the service going down, it’s best to choose a solution that offers high availability.
Nothing will stop systems from failing, but with redundancies such as high availability load balancers and MySQL in place, we can ensure common failures don’t impact your business. Contact us now to find out more on how LuxSci’s offerings can help to keep high volume email systems online as much as possible.
A typical organization sends at least two distinct classes of email messages: business emails and marketing emails.
Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people. These messages are generally more time sensitive and it is very important that the recipients actually receive them. These messages should not be delayed by any kind of spam filtering software, if possible.
Marketing emails are messages sent in bulk to many people at once. Examples of marketing messages include company newsletters, notifications of blog updates, promotions and ads, status notices, etc.
Separating your business and marketing emails can help ensure they are reliably delivered. Using different email servers and maybe even a unique domain name can improve your email deliverability. Here we will look at why.
Read the rest of this post »
LuxSci has released an enhancement to its REST API targeted at fast, reliable, large-scale email sending. While LuxSci’s API has had features for secure email sending for many years, the new API call is specifically designed with the needs of enterprise email sending in mind.
Read the rest of this post »
