High volume email sending is essential to the business operations of many different companies. Whether these emails involve onboarding messages to new users, form a key part of an organization’s marketing strategy, or are sent for a wide range of other purposes, they are often a core component of how a company spreads necessary information.
If the right systems aren’t in place, high volume email can go down. This puts a stop to all of those important transactional and marketing emails, which can cause delays or disruptions to business operations. These outages can have significant effects on a company’s bottom line.
If you don’t want your critical email to suddenly go down, then you need a high availability high volume email system in place. This gives you the redundancy you need in case your systems go offline.
What Is High Availability?
As we discussed above, you want your organization’s email to be up and running as much as possible. This is known as high availability, an engineering term applied to many systems, especially in computing.
‘High availability’ is commonly used when talking about websites–a high availability service is one that has redundancies in place that keep a website online, even if the main server fails. In addition to the server that hosts the site itself, high availability web apps also need high availability MySQL so that databases are still accessible if the main server that hosts them goes down.
These high availability services are critical for businesses that cannot perform their core functions if their websites or databases go offline.
If a high availability service isn’t being used and there aren’t any redundancies in place, any outages to the servers will force the site or some of its functionality to go down. This means that customers will no longer be able to access the platform or some of the site’s key services.
It’s not just websites and web services that can go down. If a company’s high volume email doesn’t use a high availability infrastructure, it can go down when a server fails. This grinds all of an organization’s email to a halt, delaying or disrupting its marketing and transactional emails.
If these emails aren’t sent and received by customers, the company won’t be able to perform many of its necessary business functions until the server comes back online. This can lead to the loss of customers, increased complaints, reduced sales, and many other serious problems. With this in mind, high availability high volume email services are critical for any organization that relies on its email to perform its core functions.
Why Do Systems Go Down?
Some of the most common reasons that online systems go down include:
- Hardware failures that bring down critical components such as the memory, CPU, or power.
- Crashes or bugs in an operating system or other software.
- DDoS and other attacks against the server.
- Excessive amounts of traffic.
- Failure of the network.
- Overloading the network.
- Failures at the data center, including human error or power outages.
How Can Load Balancing Help to Give You High Availability High Volume Email?
As we discussed above, there are many reasons your services could go offline. These causes of failure are inevitable, and they can occur frustratingly often. If you want your high volume email to be operational as much as possible, you need to have redundancies in place that can take over when these inevitable failures take place.
A core component of this is load balancing, which shares the workload between servers. This boosts the capacity, allowing servers to share the volume with others when they get overwhelmed by traffic. Load balancers can also detect server failures and automatically redirect traffic to healthy servers when necessary. When your high volume email service uses load balancing, it can continue to send its emails even when a server goes down.
Many providers have their servers and load balancers in the same place, which makes it easier for them to operate, but creates additional risks. If everything is located in the same data center, this means that a failure at the data center or in the network can still bring your email system down. Load balancing can’t help you if all of your infrastructure goes down at once.
At LuxSci, we offer a more robust alternative by placing three servers in separate data centers in the same geographic region. Having servers in three different physical locations makes your high volume email service far more resistant to going offline, because even if one data center fails, you still have backups at two other sites.
High Availability MySQL For High Volume Email
High volume email requires databases for tracking, logging, and other purposes. If your database goes down, then so does your ability to send transactional and marketing emails. This means that if high volume email is critical to your business, you also need high availability databases.
LuxSci’s solution is its regional high availability MySQL service. This offering includes three Enterprise MySQL servers, with each one located in a separate location within the same geographic area. It automatically replicates your databases across all three servers, with features including automated:
- Failover and recovery
- Zero-downtime system
- Software updates
Our high availability MySQL service is excellent for organizations that rely on their high volume email for business operations, because it makes databases extremely resistant to going offline. It’s a solution that can help your organization survive the failure of a data center, all while being HIPAA-compliant at the same time.
Together with LuxSci’s high availability load balancers, our high availability MySQL makes your bulk email incredibly resistant to downtime.
LuxSci’s High Availability High Volume Email Solution
If marketing and transactional emails are critical to your organization’s operations, then you need a high volume email service. When you consider the costs of the service going down, its best to choose a solution that offers high availability.
Nothing will stop systems from failing, but with redundancies such as high availability load balancers and MySQL in place, we can make sure that regular failures don’t impact your business. Contact us now to find out more on how LuxSci’s offerings can help to keep your high volume email online as much as possible.