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Posts Tagged ‘high volume’

Case Study: Halloween Express Chooses LuxSci for Large Scale Seasonal Email Marketing

Monday, January 26th, 2015


Halloween Express
 is one of the most aggressive and dynamic Halloween chains in the United States. Started in 1990, Halloween Express has both company owned and franchised locations throughout the U.S. Their success is based on offering the largest selection of Halloween merchandise available anywhere.

Halloween Express chose LuxSci in 2014 for their massive seasonal email marketing needs.  LuxSci resolved the issues that they experienced with previous providers, saved them money, and enabled an extremely successful online campaign involving millions of email messages sent in a short period of time.

Halloween Express was very pleased that they could quickly scale up sending for the Halloween season, and then back off to a lower level for the rest of the year, without compromising their sending reputation.  They are so satisfied with their experience, that they are staying on for 2015 and are moving their business email services for their hundreds of employees over to LuxSci as well.

This is the story of Halloween Express’ timely switch to LuxSci’s dedicated High Volume SMTP Relaying service.

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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

You need to send millions of messages to your large opt-in mailing list over the upcoming holiday season.  You need these messages to go out pretty quickly and to not get blocked by your recipient ISPs so that the maximum number of your (potential) customers get your marketing messages and thus you can maximize your conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another provider that is excessively expensive, where delivery is sluggish, and/or where their messages are getting blacklisted or grey listed by their recipient’s systems.

Here we will share with you our standard prescription for solving this delivery dilemma once and for all.  There are multiple important factors involved, each of which will contribute to your success.

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Why LuxSci’s Business Email Servers are Not on Blacklists

Monday, January 20th, 2014

LuxSci is serious about the quick and efficient delivery of all email sent by our clients. We take extra steps to ensure that our servers sending outbound email are not blacklisted.  Indeed, while it is impossible to never get on any blacklist (unless you are not sending email), our business and enterprise email hosting servers have very rarely been blocked; in theses cases, we have quickly re-routed email around the blocks to ensure delivery until the block is removed.

(Note that this article applies to our email hosting services, and not to our separate High Volume outbound email marketing service — which we run through separate servers and which we also monitor constantly to catch and remediate any possible blacklistsing).

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Special on Dedicated Server Solutions

Tuesday, December 31st, 2013

January is Dedicated Server Month at LuxSci.

Power. Performance. Privacy. … all at a special price:

  1. No setup fee on any dedicated server (use promo code NOSETUP)
  2. 50% off the first month of basic High Volume dedicated servers (use promo code HVDED)

 

Transactional/Bulk email with ePHI in It? What to do about HIPAA

Thursday, August 29th, 2013

Case in pointA medical lab that needs/wants to send test results to patients via email.  This is:

  • Bulk email … possibly 100s or 1000s of messages/day
  • Transactional … every message is important and unique.
  • ePHI … every message contains private health information governed by HIPAA

Customers that have approached us looking for solutions for scenarios like this and others (e.g. medical news, appointment updates and reminders, etc.) have had problems managing this kind of electronic messaging because:

  1. Their own ISPs put limits on the maximum number of messages they can send in a day
  2. Most email marketing solutions and bulk mailing solutions do not have a HIPAA bulk email compliance component and thus are completely useless for sending ePHI of any kind.
  3. All messages must be encrypted in a HIPAA compliant way, making in house solutions difficult, especially when combined with #1.

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HIPAA Compliant Email Marketing

Wednesday, June 12th, 2013

Customers are constantly referred to us with a specific requirement: The need to send newsletters, marketing materials, or semi-bulk email messages … but in a HIPAA compliant way.

Typically,  it is not just the HIPAA-compliant sending that they need (e.g. as provided by our Premium High Volume service), they also need a user interface for composing the messages, sending, tracking opens and clicks, etc.  It turns out that the vast majority of email marketing systems out there do not offer compliant sending, nor do they offer a compliant campaign management and tracking interface.  This makes it very difficult for organizations in the health care sector, and all of their business associates, to use email marketing effectively when PHI may be involved.

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Why you should separate your business and your marketing email sending

Thursday, February 21st, 2013

A typical organization sends at least two very distinct classes of email messages: business email and marketing email.

Business email consists of all of the individual, personal messages sent by sales, support, billing and other departments to specific people.  These messages are generally more time sensitive; it is very important that the recipients actually receive them; these messages should not be filtered by any kind of spam filtering software, if possible.

Marketing email messages are similar messages sent in bulk to many people at once.  Examples of these include newsletters, notifications of blog updates, promotions and ads, status notices, etc.

In order for your business email to be as reliable as possible, the marketing email should be sent separately, through separate servers and maybe even on a separate domain name.  Here we will look at why.

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Maximize Your Outbound Email Throughput: How to Send More Email, Faster

Tuesday, July 24th, 2012

Customers of our High Volume bulk outbound email service often ask how they can “send faster”.  They want to get their mailing out ASAP, no matter if it is to hundreds of recipients, or millions of recipients.

This post codifies all of the various types of advice we give for optimizing outbound email throughput.  Much of it applies to outbound email sending over SMTP in general — i.e. its not limited to the LuxSci High Volume service.

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High Volume Resellers Can Brand Their Own Bulk Email Service

Tuesday, July 17th, 2012

LuxSci’s High Volume Bulk Emailing service enables users to send mass emails with high speed, reliability, and deliverability.

Resellers purchase quantities of sending and distribute these to their customer accounts, charging their customers their own rates for sending and for any additional value adds that they provide.

Resellers typically do not want their customers to know that LuxSci provides the back-end mailing service that they are selling… they would much rather present their own service as their own brand.  With Private Labeling for High Volume accounts, LuxSci enables just that!

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Send Fast, Send More – High Volume Bulk Email Server Clusters

Friday, June 29th, 2012

LuxSci’s High Volume bulk emailing service provides excellent deliverability for legitimate mass mailings — e.g. newsletters, transactional email messages, announcements, etc.

It is often the case that customers require either:

  • Sending to large numbers of recipients (millions to 10s of millions or more in a month)
  • Sending many messages quickly (in short bursts)

In either case, the mail server needs to be able to handle large numbers of concurrent connections and to process large mail queues quickly.  There are several ways to go about this:

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